What are headline search ads?
Amazon Headline search ads are a high-impact advertising product that can display your products in a prominent position on Amazon's search results page, above the search results. The ad will take shoppers to your product collection page or Amazon Store page.
In Headline search ads, by simply clicking on the logo, title or purchase prompt button of the headline search ad, shoppers will be taken to your customized product collection page or your brand flagship store page. To create a product collection page, you need to select 3 to 100 products that can share the same keywords.
What are the advantages of headline search ads?
1. Have a highly visible vantage point on mobile and desktop.
2. Customizable creative allows you to control your brand messaging.
3. Keywords associate shoppers and serve ads to them.
4. Pay-per-click advertising only pays for advertising performance.
5. Advertisements can display promotional product groups.
6. Use relevant keywords to locate shoppers.
This is the end of our introduction to Headline search ads. If you want to learn more about Headline search ads, please stay tuned.
