A reader asked the editor, what are the advantages of cross-border e-commerce in Hangzhou? Today I will talk about this topic, friends who are interested can take a look together!
What are the advantages of cross-border e-commerce in Hangzhou?
Hangzhou is a pilot area for cross-border e-commerce in the country. The "Hangzhou experience" of cross-border e-commerce has been highly recognized by the State Council. The "six systems and two platforms" were replicated and promoted nationwide twice at the executive meeting. Hangzhou is located in the Yangtze River Delta region. As a rising star in cross-border e-commerce, the Yangtze River Delta has complementary commodity categories with the Pearl River Delta. In addition, Hangzhou sellers have a strong awareness of brand registration, and e-commerce exports have maintained a relatively high growth rate.
Hangzhou benefits from the country's leading e-commerce industry and comprehensive supporting advantages, as well as abundant online merchants and online goods resources. There are nearly 10,000 local companies engaged in cross-border e-commerce, foreign trade, and manufacturing. At the same time, Hangzhou still has a lot of room for development in model supervision, talent delivery, and logistics transformation. It is also constantly building sunny cross-border channels, breaking down domestic and foreign barriers, and innovating cross-border e-commerce models.
Hangzhou's top ten cross-border e-commerce companies ranking
1. Alibaba International Station: Founded in 1999, it is the first business unit of Alibaba Group and has now become the world's leading and professional B2B cross-border trade platform. With more than 150 million overseas cross-border buyers, 300,000 cross-border e-commerce and international trade purchase order demands are generated on the platform every day, providing small and medium-sized enterprises with cross-border business opportunity matching, international trade, logistics warehousing, customs clearance and other digital marketing, transaction, finance and other supply chain services.
2. AliExpress: Also owned by Alibaba, it was founded in 2010 and entered Russia in 2012. It has now become Russia's number one e-commerce platform and is rapidly developing into the European and South American markets. In 2017, the number of buyers on AliExpress exceeded 100 million. In 2018, consumers from more than 230 countries and regions participated in the Double 11 carnival, and the number of buyers in nearly one-third of the countries and regions doubled. In January 2011, the Turkish store opened and sold Turkish products to more than 90 countries around the world.
3. Tmall Global: In 2018, Tmall Global’s first cross-border bonded new retail offline store opened for trial operation in Hangzhou West Lake Yintai. This is an experience upgrade for cross-border e-commerce online and offline to address updates in buyer experience and timeliness. At the same time, Tmall Global cooperated with Qianjiang Customs’ Xiasha Office to officially launch the “in-warehouse sample inspection” business in 2018, assuming the main responsibility for quality and safety of cross-border e-commerce companies, and ensuring the quality of products received by buyers.
4. NetEase Kaola: Founded in 2015, its marketing slogan is "selected authentic products and ultimate value for money". It is currently the leading brand of China's cross-border e-commerce. The brand itself is defined as an overseas shopping platform that allows users to buy the most popular overseas products at home. We are currently expanding our business further, providing not only imported goods, but also high-quality global manufacturing including domestic products, such as the new business Global Factory Store, and are committed to building a comprehensive e-commerce platform.
5. Bizbao: In 2015, Bizbao strategically launched Tongzi Wanshitong Supply Chain, fully entered into the supply chain B2B cross-border e-commerce, and further created a closed-loop ecosystem for the bulk commodity supply chain. Bizbao mostly uses self-built platforms, from the Global Chemical Network to the Korean Chemical Network, and has withdrawn from the International Edition of Bizbao, and continues to deepen its cross-border business through self-built platforms, external cooperation, investment and mergers and acquisitions.
6. Mogujie: In 2013, it transformed from a shopping guide website into an e-commerce platform, positioning itself as a B2C+C2C social e-commerce platform. It mainly engages in vertical e-commerce for domestic women, with the core being the women's community. It attracts users through the content of fashion experts, influences users' decisions, and then increases product exposure. In addition, Tencent is a major shareholder of Mogujie and also provides support to Mogujie in terms of programming, marketing, and traffic.
7. Yangmatou: A one-stop overseas shopping platform established in 2010, it connects the global retail market and domestic consumers. It delivers products to consumers through live broadcast overseas shopping scenes by overseas buyers through cross-border direct mail and provides authenticity guarantee. In 2016, Yangmatou also achieved three-way matching with the customs system and fully integrated with the tax reform policy.
8. NetEase Yanxuan: It is NetEase’s original lifestyle e-commerce, which controls the global commodity production links from the source, empowers Chinese manufacturing and focuses on original design. NetEase Yanxuan’s operating model is factory + e-commerce, directly reaching consumers from factories, eliminating brand premiums, and controlling the entire ecological chain, including selecting manufacturers, selecting products, production, quality inspection, warehousing, sales, and after-sales. Therefore, in the 2018 China Quality E-commerce Reputation Ranking, NetEase Yanxuan topped the list.
9. Secoo: The world’s largest luxury shopping service platform, with main businesses including online luxury sales, physical leisure clubs, luxury authentication and maintenance services, authenticity guarantee, and selection of luxury brands and products from all over the world. It has established direct cooperative relationships with 97 brands. Secoo has been rapidly becoming profitable, with year-on-year order growth of 60%, nearly doubling the number of active users to over 300,000, and gross profit margin exceeding 20%. It is expected that total net revenue for the next quarter will be around RMB 2 billion, a possible increase of 40%.
10. Wantdo: It is a key cross-border e-commerce enterprise in the Hangzhou Comprehensive Experimental Zone and also one of the first self-owned fashion brands to undergo compliance transformation. The company's model is international brand + data-driven + social operation. It can quickly expand the international brand market and control brand premium, product profit and customer base. Wantdo mainly sells its products on well-known foreign e-commerce platforms and its own website, mainly selling its own brand of clothing. Since 2016, its annual revenue has exceeded 100 million yuan. Its products are not cheap, and some of their products have been at the top of Amazon's sales for many years. (The above rankings are in no particular order)
