What is distribution?
Amazon distribution refers to Amazon sellers uploading products in large quantities on the Amazon platform. Amazon distribution is one of the common ways for sellers to promote and operate their stores. A seller is only allowed to list the same product once on the platform, and a seller is not allowed to list the same product separately or simultaneously through multiple accounts, otherwise it will be regarded as duplicate distribution.
What penalties will Amazon impose on unauthorized distribution?
Once duplicate products are detected on the Amazon platform, the products will be removed from the shelves at the very least, and the store may be closed at the worst. It is best that the similarity between products in two stores does not exceed 30%, otherwise there will be a risk of association.
Once the wish platform considers that the products are duplicated, the relevant products will be deleted directly. If the duplicated products are serious, there may be a risk of account suspension.
For duplicate products, the AliExpress platform will place them at the bottom of the search rankings and record the products in the total number of search cheating illegal products. When the number of search cheating illegal products in a store reaches a certain amount, the entire store will be given different degrees of search ranking decline. In serious cases, the store will be blocked. In particularly serious cases, the account will be frozen or directly closed.
So how can we avoid being held accountable for distributing goods?
1. Image classification method
Sellers can take photos of products from multiple angles and with different backgrounds. In addition, they can distinguish them based on whether there are models on display or different application scenarios of the product main picture.
2. Price differentiation method
For the same product, sellers can compare the price settings of the same product in other sellers' stores and reasonably adjust their own price range. Specializing in marketing techniques based on consumer psychology, stores with higher prices will have lower transaction volumes, while stores with low prices will have relatively higher transaction volumes.
3. Attribute differentiation method
Sellers can explore different selling points for the same product. For example, for the same T-shirt, selling points can be explored from the fabric, color, and pattern. The description on the detail page should be differentiated in terms of text expression and picture arrangement. The same applies to store decoration style and size chart analysis.
This is the end of the knowledge about distribution in this issue. If you want to get more information about distribution, please continue to pay attention~
