Why do you want to do Amazon off-site marketing?
Amazon’s on-site traffic is mainly composed of several parts: keyword search, category search, promotional activities, PPC clicks and on-site advertising. Simply put, there are two factors that affect site traffic: post ranking and advertising costs.
Regarding the on-site traffic obtained by post ranking, the traffic reaches its maximum when the post occupies the best seller position; as for on-site advertising, under the premise of ensuring the efficiency of the delivery, of course the more advertising costs are invested, the greater the traffic obtained, but everyone knows that advertising investment cannot be unlimited. Many sellers can hardly afford the cost of PPC, let alone the purchase of off-site and on-site advertising resources.
When the on-site traffic reaches a bottleneck, people naturally think of diverting traffic off-site, that is, advertising their products outside of Amazon.
How to do Amazon off-site marketing?
1. Email Marketing
Email marketing (EDM marketing) is a low-cost, common traditional marketing method that is still very practical. We can customize content and proactively send marketing information to customers to achieve our marketing goals.
2. Blog Forum
Popular forum vertical blogs Reddit, AmazonDeals, SlickDeals, etc. We are working on segmented vertical fields, such as professional auto parts, pets, etc., and we have more professional forums and blogs. You can contact this type of blogger through in-site messages and other means. This type of blogger is also a very good source of traffic.
3. Internet celebrities
In simple terms, influencer marketing is to find famous and influential people in a specific field or community and ask them to help promote the product so as to achieve our marketing goals.
4. Paid Advertising
Commonly used paid advertising platforms include Google, Facebook, etc. The platform attributes are different. We need to choose different delivery channels according to our own products. Search promotion is more suitable for products with rigid demand, such as glue guns, power tools, etc., while social platforms are more suitable for visual products such as clothing.
This is the end of the introduction to Amazon's off-site marketing. If you want to get more information about Amazon's off-site marketing, please continue to pay attention~
