Amazon operation is not an easy job, but the rewards are also considerable. Today we will take a look at Amazon operation and see what Amazon's online store operation specifically does.
1. Check sales volume and sales amount
This naturally requires daily attention, but apart from taking a look, some people don’t even make a sales record list. Sales already exist objectively. Whether you look at it or not, it is there, neither increasing nor decreasing. So, as far as “looking” itself is concerned, there is no meaning. The reason why we need to "look" is to find out some of the factors behind it: What factors cause the increase in sales? Can these factors continue to play a role? Is the increase sustainable? If sales have decreased, what is the reason? Is it accidental or unavoidable? What countermeasures should be formulated to deal with it? And so on. If you don't have these questions, your daily "sales check" is just a check.
2. Handling emails and disputes
Although this is a daily necessity, it does not happen every day. Even if an account receives 500 orders per day, it may not receive 5 emails a day. With so few emails, there are even fewer disputes. It only takes 5-10 minutes to deal with them every day, which can't be considered "daily" work at all. This part of the work is really very little, and it is only a passive process. If there is an email, it will be processed. If there is no email, there will be no processing. The same goes for disputes. Therefore, saying it is "daily" is a bit of an exaggeration. Of course, if you are running an AliExpress store with an average of 500 orders per day, you will have an average of 300 or even more emails and disputes per day, so emails and disputes are the highlight of your "daily" work. But Amazon isn’t.
3. Follow up on negative customer reviews
Similar to email processing and dispute resolution, sellers generally have fewer negative reviews. If there are a large number of negative reviews that need to be followed up every day, the account is basically useless. Of course, regarding the handling of negative reviews, I need to remind you here that you should not simply equate the handling of negative reviews with sending emails to customers to apologize, beg, plead, threaten, insult, or coerce customers to help you make changes. Strictly speaking, the platform does not encourage sellers to contact buyers in order to change reviews. The seller's contact is for the performance of the account and listing, but some customers are stubborn and unwilling to modify their reviews. Some sellers receive negative reviews due to the malicious hands of competitors. Therefore, while contacting customers to change negative reviews, sellers may wish to add some reviews in an appropriate manner. Yes, I said “add comments”, I said “in an appropriate manner”, you know.
4. Processing of orders
For Amazon teams that do self-delivery, they need to purchase first, then process the order in ERP, select logistics, and it is best to check whether the customer's address can be delivered.
5. Product Selection
Product selection is an important part of Amazon. Only sellers who grasp the real needs of users can sell products better. But nowadays, there are many competitors in popular categories, and sellers must either have products that fill the market gap or be able to come up with truly good products in order to stand out from the crowd. We should put more effort on the product level, develop more potential hot-selling products that have not yet appeared on the market, and pursue product goals of "I have what others do not, and I am better than others". Only by using product-driven operations can we reap our own dividends from the cruel cross-border e-commerce.
6. Check CPC ads
For Amazon teams that are responsible for product distribution, most of the time they do not need advertising. They can find products with good sales and try to run appropriate advertising to see if they can increase sales on the original basis.
For the FBA team, this is close to the daily work that an Amazon operator should do. But, I mean but, there needs to be detailed indicators. If you just take a look at how much money is spent, and are unhappy if there are no clicks, and are also unhappy if there are clicks but no conversions, but do not think about the factors and logic behind the data, and do not consider optimizing and adjusting the ads, then such an inspection is invalid.
7. Listing Optimization
It would be a big mistake for an Amazon operator to take listing optimization as a daily job. Listing optimization requires rhythm, and it is only called optimization at a specific moment. In many cases, changes to the listing may only be called "adjustments." Every adjustment to the Listing will affect the change of the Listing weight, and the weight may develop in a positive direction due to the adjustment. At this time, we can call it "optimization". If your adjustment causes the Listing weight to develop in a bad direction, it can only be called "adjustment".
This is the end of the knowledge about Amazon online store operation in this issue. If you want to get more information about Amazon online store operation, please pay attention and we will continue to answer you~
