Amazon is a very unique platform. Compared with other cross-border e-commerce platforms, Amazon can obtain the sales and popularity of the entire product on the platform. So how do we view it?
The first one is to check through the Amazon backend. This option is relatively convenient and there are 5 ways to check.
1. Log in to the Amazon seller backend and click Fulfilled in the upper left corner of the page. Here you can see the seller’s self-shipping orders and FBA orders, which reflect sales.
2. Log in to the Amazon seller backend, click "Notification" in the lower right corner of the page, and then find "Inventory Dashboard" to view the sales of some products.
3. You can see the "Sales Summary" on the right side of the seller's backend, where you can view the sales volume for one day, one week, half a month, or one month by time period.
4. At the top of the seller's backend, find "Report", click and select "Complete Order", find "All Orders" in the "Sales" column on the right side of the page, then select by date, download the report, and you can organize and view sales.
5. At the top of the seller’s backend, find “Report”, click and select “Amazon Selling Guide”, then enter to view “Your Report”, you can also view sales by time period.
The second method is to use Amazon sales query tools to collect statistics.
There are many such software, and this article will not introduce them one by one. You can choose according to your needs. Here we will only talk about their characteristics.
1. Some are paid, some are free, you can choose according to the characteristics of your own products and usage statistics habits;
2. Functional effects: some software can count products of different categories separately, and generate tables or chart trend charts as needed. Some more optimized software can count the sales of similar products of other sellers, etc.
3. Different targeting, some software will provide targeted services based on the usage habits of Chinese sellers;
4. Some require downloading software, while others only require plug-ins.
The third method is to test the daily inventory of the product through the buyer's account. A simple calculation of the daily inventory on different dates can reveal the sales volume of the product over a period of time.
This method can produce relatively accurate values, but it is too time-consuming, and some products have purchase quantity limits, so this method cannot be used for calculations.
The fourth method is also relatively intuitive - valuation by the number of reviews.
The review rate on the Amazon platform may be lower in comparison. Some products may sell hundreds of copies to get only a single-digit number of reviews, and the reference value of the number of reviews left too long ago is also low. This requires screening of comments.
This is the end of the knowledge about Amazon sales. If you want to get more information about Amazon sales, please pay attention and we will continue to answer your questions~
