Before understanding the product selection of Amazon Japan, let’s take a look at the characteristics of the Japanese site:
The Japanese market is vast. Japan has a population of 130 million, roughly equal to the combined population of Germany and France. The Internet penetration rate is as high as 81%, twice that of China, and the average annual e-commerce consumption capacity is also twice that of China.
The Japanese site has convenient logistics and distribution. For China, Japan is a relatively close market, so if you do FBA, the relative risks and the control of the entire logistics are relatively easy. And because it is close, replenishment is relatively fast.
How to choose products on Amazon Japan?
Amazon Japan Product Selection - Home Appliances
Including humidifiers, dehumidifiers and related small household appliances, which have high sales in Japan. Large auto parts are not very suitable for Japan, but automotive electronic products (such as driving recorders) would be a good choice with high unit prices.
Amazon Japan Product Selection - Home and Sports
Japan is a country prone to earthquakes, and there are also many people who love outdoor sports. Therefore, the sales of flashlights, whether for disaster prevention or sports, are very high. There is another point to note about sports equipment. Because the living area in Japan is generally not large, fitness equipment (such as indoor treadmills) should be made relatively small. This also requires foresight in product selection for the market.
Amazon Japan Product Selection - Electronic (CE) Products
There are many Chinese sellers selling mobile phone cases and peripheral accessories in Japan, but in fact, PC has the highest market share, and we sell relatively few PC-related accessories. Tablet computers running Windows are also a hot topic in the current market, and their peripheral products have good prospects. It is worth noting that the FBA share of this type of product is very high, and FBA is a key competitive advantage.
Amazon Japan Product Selection - Fashion
There is a big gap between the fashion styles of Europe, America and Japan. European and American products are either more grand or simple like white T-shirts; Japan tends to have personalized and mixed styles, so you should be familiar with the Japanese style before choosing clothes.
This is the end of the knowledge about Amazon Japan product selection. If you want to get more information about Amazon Japan product selection, please pay attention and we will continue to answer your questions~
