What are the hot-selling products on Amazon Europe?
As a European site with a very high average order value, its hot-selling categories are roughly similar to those of the US site. Through the Amazon product selection tool, some of the best-selling products on Amazon's European site were screened out, as follows:
(1) Furniture: sweeping robots, memory foam mattresses, gaming computer tables
(2) Wireless electronics: mobile power, driving recorder, Bluetooth speaker
(3) Clothing: sunglasses, shaping underwear, belts
(4) Outdoor products: sports bracelets that measure heart rate, barbells, bicycles
(5) Beauty products: hair dryers, manicure sets, homemade facial mask sets
What issues should be paid attention to on Amazon's European site?
(1) Policy restrictions, such as Germany’s implementation of the packaging law and the UK’s withdrawal from the EU, require more understanding of local policies. The most troublesome thing is the VAT tax, which may be a considerable expense for small sellers. This tax is very similar to the sales tax in the United States. If conditions permit, you can cooperate with an accountant.
(2) Be careful to avoid selling infringing products. Europe has very strict protection for intellectual property rights. Some products such as clothing and maternal and child products are very likely to be the first to receive infringement complaints. Once reported, the listing will be revoked and the account will be frozen. It is recommended that before selling products, you check the management status on the relevant website, actively understand the brand and logo information of the industry, and make adequate preparations.
(3) Note that the European site is a non-English platform, so the focus needs to be on translation issues. Amazon listing optimization is essential. It is crucial to understand local language habits and facilitate local customers to search and browse.
In addition to accurate translation, translation must also be tailored to the local markets of different sites. You can hire local personnel with e-commerce experience to research keywords together. If the keywords are irrelevant, the conversion rate of the product will be reduced, and there is a greater possibility of ambiguity in meaning, which is not conducive to search. Therefore, with the help of local people, more accurate keywords will be obtained. Only by doing a good job of Amazon keyword optimization can your product traffic conversion rate be guaranteed.
This is the end of the knowledge about Amazon Europe Station in this issue. If you want to get more information about Amazon Europe Station, please pay attention to it~
