What are the best-selling product categories on Amazon?
1. Electronic products
Electronics is the second largest category on Amazon, with more than 10.2 million products. Electronics are usually popular on Amazon because people always want to keep up with new trends. However, this is a very volatile category because you can’t predict which product is going to be a hit the next day. For example, today Alexa is at the top of the list, and tomorrow Apple Watch will become the trend. But what is certain is that technological products that use artificial intelligence and support human activities will always be a trend and a demand.
2. Toys and Games
In 2018, Amazon sold more than $5 million worth of toys, and that number is likely to increase significantly by the end of the year. Children are the main consumers in this market, and toys and games are the best-selling categories on Amazon. Additionally, this is a dynamic category, so knowing the latest trends is crucial for sellers. Toys and games are one of the most consistently popular categories on Amazon, and they become even more popular during the holiday season.
3. Sportswear
Yoga pants have become a sales craze on Amazon. People are increasingly engaging in healthy and active lifestyles, and it all starts with buying the right clothes. In addition, fashionable and comfortable sports shoes are also popular.
4. Jewelry
In 2017, total sales of jewelry, shoes and clothing were $33.4 million. Gemstones, precious metals, trinkets, etc. are also available on demand. However, with profit margins exceeding 50%, competition for such products is fierce. Therefore, it is difficult for sellers who only use general keywords to succeed. In order to stay ahead of the competition, sellers must also research and use long-tail keywords.
How do Amazon sellers find hot-selling products?
1. Amazon Best Sellers
Amazon maintains a comprehensive database of best-selling products on its platform. Here you will find a list of products neatly organized into various categories. For example, if you are a seller in the automotive niche, you can see that products like OBD II scanners and snow brushes are some of the best-selling products on the platform.
2. Trendosaur
Trendosaur is a product data analysis tool that scans millions of listed trending product sales data and not only provides reports on products that are currently in high demand, but also uses this data to provide sellers with other valuable inputs such as forecasted demand in the seller’s country, the possible price point they have to sell at, a list of suppliers and the best purchasing price.
3. AMZ Insight
If Trendosaur uses big data to predict future sales demand, AMZ Insight is a tool that analyzes the current ecosystem, providing you with analytics to help you maximize your revenue. With AMZ Insight, you’ll be able to dive deep into the Amazon product catalog to identify profitable niches and determine your sales potential based on factors like seller ranking and price point.
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