If Amazon sellers want to rank high in search, they need to perform SEO optimization, which includes relevant, high-value keywords. So, what keywords should you use and how should you use them?
1. Use an effective Amazon keyword research tool
First, if you want to improve your Amazon SEO, you can use some keyword research tools. The right software will tell you the specific keywords consumers use when looking for your products. Using an effective keyword research tool, you will be able to evaluate different keywords based on search volume. Then, you can apply it to your listing.
2. Include only relevant keywords
Sometimes Amazon keyword software will pull up random clicks of irrelevant keywords, don’t waste your time on these. It’s important to note that Amazon’s A9 algorithm values customer experience, so it avoids directing customers to fruitless search results. You might also find that your research tool points you to keywords like “best” or “great.” The A9 algorithm generally ignores superlatives, so you should avoid using them.
3. Assign keywords by importance
After Amazon keyword relevance, assigning keyword positions by importance is the next crucial factor that can help you get indexed and improve your search rankings.
Your listing will have a better chance of being indexed if you place your keywords in the following order: title, backend search terms, bullet points, description. Based on this order, you should include the highest ranking and most relevant keywords in your title and backend search keywords.
4. Stay within the character limit
Once Amazon keywords are assigned, the character limit helps you prioritize your keywords. When you know your character limit, you’re more likely to put a high-ranking keyword first, rather than a low-ranking, ineffective keyword.
For most categories, Amazon allows up to 200 characters for the title, 500 characters for the bullet points, 2,000 characters for the product description, and 249 characters for the backend search terms. Don't try to reach the maximum character length (unless it's a background search term, don't utilize the full 249 characters).
This is the end of the knowledge about Amazon keyword search rankings in this issue. If you want to get more information about Amazon keyword search rankings, please pay attention and we will continue to answer you~
