Brand is a shortcut to gaining consumer familiarity and trust. If consumers can be made to trust a brand, it will be a long-term virtuous cycle that will not only gain the trust and support of more consumers, but will also be long-term and sustainable for the development of the company. Amazon Brand Registry is a layer of protection provided to brand owners. With Amazon Brand Registry, you can better protect your brand on the platform.
What information is required for Amazon Brand Registry?
1. ID card (business license if the enterprise provides it)
2. Trademark Name
3. Categories that require registration
4. Picture of the brand logo printed on the product
5. Image of brand logo
What are the benefits of Amazon Brand Registry?
1.GCID encoding
As long as the seller successfully registers with Amazon, Amazon will automatically assign a unique product code called the Global Catalog Identifier (GCID) to the product. With this code, you can upload products directly without the UPC code. Although the price of UPC code is not expensive, when the store has a lot of SKUs, the cost saved is considerable.
2. Graphical Brand Description
After brand registration, sellers can use graphic and text version of brand description (A+ detail page) to enhance consumers’ shopping experience and provide consumers with more intuitive and detailed product information. In addition, the image and text description now has a new video feature, but it is not yet open to all brand-registered sellers.
3. Storefront
If consumers are interested in your brand, they will want to learn more about your products. After brand registration, consumers can visit the seller’s Amazon store through a product details page, or enter directly by clicking the brand logo in the headline search ad.
4. Can prevent 99% of follow-selling
When a listing is copied by others, you can directly file a complaint against the copycat for infringement and quickly remove the copycat account. Not only that, if the shopping cart is snatched away by a powerful copycat and the product information is modified, you can apply to lock the product to prevent the product information from being changed.
This is the end of this issue on Amazon brand registration. If you want to get more information about Amazon brand registration, please pay attention and we will continue to update you.
