What are the characteristics of B2C?
1. The product catalog is huge, it is difficult to find product information, and it is quite inconvenient to complete the authentication and online payment procedures. In addition, most domestic payments are still made through postal remittances;
2. B2C e-commerce lacks the support of complete traditional backend services, such as logistics and distribution. The inability to deliver goods to consumers in a timely manner is often an important reason that hinders people from shopping online. If B2C e-commerce cannot provide better services than traditional commerce and cannot save transaction time for consumers, it will have no advantages over traditional commerce at all.
3. Difficulty in capital turnover. Except for specialized online stores, consumers generally hope that the products in online stores are as rich as possible. In order to meet the needs of consumers, B2C e-commerce companies have to spend a lot of money to enrich the supply of goods.
However, the vast majority of B2C e-commerce enterprises are supported by venture capital, and often after the e-commerce operating environment is established, there is little money left in the account. This is also the main reason why the entire e-commerce industry is struggling to operate.
4. Inaccurate positioning.
1) Inaccurate product positioning. Many B2C companies built their online stores into online supermarkets from the beginning. The online products are large and comprehensive, but they are seriously restricted because there is no support from a relatively complete logistics and distribution system;
2) The customer base is not accurately positioned. Although the number of visits is high, the transaction amount is small. Third, the price positioning is relatively high. Online stores pursue zero inventory and only take goods after receiving an order. Due to the small order quantity, they cannot get a good purchase price.
5. The online payment system is not complete. The outstanding feature of online shopping is the use of credit cards to realize online payment.
What are the different types of B2C?
1. Comprehensive B2C
Give full play to its own brand influence, actively seek new profit points, and cultivate core businesses. For example, Joyo Amazon can, based on its existing brand credit and leveraging the international background of its parent company Amazon, explore new businesses such as purchasing international brand products for sale or purchasing international brand products for sale. Website construction needs to be further refined in terms of product display, information system intelligence, etc.
Relationship management for new and old customers requires refined customer experience content and the provision of more humane and intuitive services. Choose better logistics partners, strengthen actual control over logistics, and improve the quality of logistics distribution services.
2. Vertical B2C
Continue to explore new highlights in core areas. Actively communicate and cooperate with well-known brand manufacturers, resolve conflicts of interest with offline channel dealers, expand product lines and product series, improve pre-sales and after-sales services, and provide diversified payment methods. As some vertical B2C operators begin to venture into different industries, I believe it is necessary to avoid diversification risks and prevent capital dispersion.
Instead of investing in other industries, it is better to put funds into logistics and distribution construction. You can try to explore the "logistics alliance" or "collaborative logistics" model. If funds permit, you can also gradually realize self-operated logistics, ensure the quality of logistics distribution, enhance user stickiness, and improve the "three flows" of the website before looking for business opportunities in other industries.
3. Traditional manufacturing enterprises’ online direct sales B2C
First of all, we need to clarify the future positioning, development and goals of this model from the strategic management level. Coordinate the interests of the company's existing offline channels and online platforms to implement differentiated sales, such as selling all product lines online, while products sold through traditional channels reflect regional characteristics;
Differentiated prices are implemented, with offline and online product prices set high or low depending on the time period. Online products can also improve after-sales service through offline channels. In product design, it is important to focus on consumers' needs. Vigorously absorb and tap online marketing elites, cultivate e-commerce operation teams, and establish and improve e-commerce platforms.
4. Third-party trading platform B2C website
B2C is subject to many constraints, but for small and medium-sized enterprises with limited human, material and financial resources, this is a good way to expand online sales channels. The key is for SMEs to choose third-party platforms with high visibility, click-through rate and traffic;
Secondly, we need to hire online store managers who understand online marketing, are familiar with Internet applications, and understand the operation of physical stores; thirdly, we need to look at online channels from a long-term development perspective, increase product categories, and make full use of the resources of physical stores, existing warehousing systems, supply chain systems, and logistics distribution systems to develop online stores.
5. Traditional retailers’ online sales B2C
Traditional retailers build their own websites for sales, organically combining their rich retail experience with e-commerce, effectively integrating the supply chain and logistics system of traditional retail business, and solving the technical problems required to operate e-commerce websites through business outsourcing. Gome is a typical representative.
6. Pure online merchants
Pure online merchants refer to merchants that only sell products online. The sales models of pure online merchants mainly include self-production and self-sales and purchase and sales. Pure online merchants do not have offline physical stores.
This is the end of the B2C knowledge in this issue. If you want to get more information about B2C, please pay attention and we will continue to answer your questions~
