What is the prospect of Amazon Germany?
Amazon Germany was formerly the German online bookstore Telebook, which was acquired by Amazon in 1998 and later became today's Amazon Germany. Amazon is the largest e-commerce platform in Germany with the highest number of visitors.
So, how has Amazon Germany developed since it went online in March 2002? Which categories are more popular?
Data shows that as of December 21, 79,919 new sellers have entered Amazon Germany this year, with 225 new sellers entering every day. In November alone, there were 6,739 new sellers, but this number is lower than in other months this year.
In addition, there are 167,272 sellers listing products on Amazon Germany. But not all sellers have sales, and many sellers’ prices are not competitive. Only 62,825 sellers received a review in a given month, but 130,277 sellers received at least one review in the past year.
Product sales on Amazon Germany:
1. On average, each seller has 18.321 products for sale on Amazon, of which FBA sellers sell an average of 735 products, and non-FBA sellers sell an average of 26.241 products.
2. Category share of Amazon Germany
Among the top sellers, 20% of them sell their products in the following categories: Küche, Haushalt & Wohnen, followed by: Elektronik & Foto-19%, Beauty-8%, and Sport & Freizeit-7%.
3. Revenue of Amazon Germany:
In 2016, Amazon Germany’s revenue totaled $14.1 billion, equivalent to 12.8 billion euros. German sites currently account for 10.4% of the company's total revenue and are also its largest market outside the United States.
Information required to register and open a German Amazon account:
1. Scanned copy of company license
2. Scanned copy of the front and back of the legal person’s ID card
3. 2 mobile phone numbers (1 for registration and 1 for verification)
4. Email address
5. A dual-currency credit card (card number, address, cardholder, expiration date)
This is the end of this issue about Amazon Germany. If you want to get more knowledge about Amazon Germany, please pay attention and we will continue to answer your questions~
