What is CPC Advertising?
CPC is the abbreviation of “Cost Per Click”, which means charging per click. This method, combined with a click-through rate limit, can make cheating more difficult. Every click by netizens will bring real traffic or potential consumers to advertisers. It is one of the common charging methods in countries with more mature networks.
What are the advantages and disadvantages of CPC advertising?
CPC advertising advantages:
CPC (Cost Per Click): cost per click. Billed on a per-click basis. This method combined with click-through rate limits can make cheating more difficult. Every click by netizens will bring real traffic or potential consumers to advertisers. This method combined with click-through rate limits can make cheating more difficult and is the best way to promote websites.
CPC advertising disadvantages:
However, many advertising websites feel that this method is unfair. For example, although the viewer did not click on the ad, he has already seen the ad. For those who saw the ad but did not click on it, the website has worked in vain. Many websites are not very happy to do such advertising because it seems that traditional media have never done this before.
In addition, the click-through rate of click ads continues to decline. In 1999, the click-through rate of banner ads on web pages was usually as high as 10% to 30%, while the click-through rate of most beautifully produced flashing FLASH ads was less than 0.5%. Although the total amount of Internet advertising is still showing a strong upward trend, it is clear that the effectiveness of click-through advertising is increasingly being questioned.
This is the end of the CPC advertising knowledge for this issue. If you want to get more information about CPC advertising, please pay attention and we will continue to answer your questions~
