To do foreign trade and cross-border business, we must first understand the local customs and market characteristics. Today we are going to discuss Thailand, and today we will take a look at Thailand’s "color" culture.
What are the taboo colors in Thailand?
Thai people do not use red pens to sign because after a Thai person dies, their surname will be written on the coffin with a red pen. Brown is also a taboo color for them, so please be careful. They are accustomed to using colors to represent different dates. From Monday to Sunday, the colors are yellow, pink, green, orange, light blue, purple and red respectively. People often choose clothes of different colors according to different dates.
The meaning of various colors in Thailand
The colors of Thailand from Sunday to Saturday represent:
Sunday วันอาทิตย์ - Red สีแดง
Monday วันจันทร์ - yellow สีเหลือง
Tuesday วันอังคาร - Pink สีชมพ
Wednesday วันพุธ - Green สีเขียว
Thursday วันพฤหัสบดี - Orange สีส้ม
Friday วันศุกร์ - Blue สีฟ้า
Saturday วันเสาร์ - Purple สีม่วง
For those whose birthdays are on Wednesday, the time before 6pm is considered morning and is green. If we divide it more finely, the representative color of Wednesday night is black, so sometimes you will see eight-color candles or eight-color incense, because there is the addition of black. If there is no further subdivision and it is generally used, Wednesday is still represented by green.
We can learn from the four dynasties that the color of Thai people’s daily clothing is also determined according to the day of the week, and there are strict requirements for color matching. Although different from previous regulations, modern Thais still use colors to distinguish each day, and people working in government offices strictly choose the color of their clothes according to the day of the week. The following is a detailed explanation of what each color represents.
Sunday: Red
วันอาทิตย์ - สีแดง
Red represents wealth, health and positive energy. Thais believe that people born on Sunday will be full of positive energy if they wear the color red. For people who have just started a business, red represents luck; for newlyweds, red represents long-lasting love and a long life together. For the body, red helps blood circulation, coordinates body functions effectively, and promotes health and longevity.
Monday: Yellow
วันจันทร์-สีเหลือง
Yellow often represents brightness, brightness and trust. The sun emits yellow light to all things. Yellow represents new life and a better life. Yellow can help people make good decisions in business and life.
Tuesday: Pink
วันอังคาร-สีชมพู
Pink is not as bright as red, it is a warmer and softer color, which helps people make calm decisions, especially for lovers, because pink represents long-lasting love and unconditional love, and also represents friendship. Pink balances the body and mind.
Wednesday: Green
วันพุธ-สีเขียว
Green represents prosperity and vitality, and is the color of growth for all things. It is said that green has many benefits, such as relieving eyestrain, calming the mind, increasing courage, resisting disease, and making people healthy and long-lived. People born on Wednesday are suitable for the color green, as they have endless positive energy.
Thursday: Orange
วันพฤหัสบดี-สีส้ม
The lucky color for people born on Thursday is orange. Orange represents hope and abundance, makes the environment more comfortable, and brings hope to the unfortunate. In addition, orange also helps to vent emotions.
Friday: Blue
วันศุกร์-สีฟ้า
Blue represents peace, tranquility and ideals, and a smooth marriage life. Blue is best suited for people born on Friday. For business people, blue can help resolve disputes, build partnerships, give people more courage to face difficulties, help overcome laziness and slackness, and enhance confidence.
Saturday: Purple
วันเสาร์-สีม่วง
Blue is a combination of red and blue energies. Purple represents mystery and splendor. Purple is suitable for people who are under emotional stress and those working under high pressure, because it can relieve emotions, relax the mood, and free people from the worries about life. It is believed that purple is the color that suits people born on Saturday.
That’s all about the colorful Thailand today. If you want to get more information about the Thai market, please pay attention and we will continue to answer your questions~
