What causes the off-season on Amazon?
1. Sales off-season, there is nothing to say about this. Every Spring Festival, sales will basically decline to a certain extent;
2. During the tax season, Europeans and Americans have no money to spend. For this reason, I specifically consulted my friends in the United States. Every year in April, when they file their personal tax returns, many people pay their taxes in one lump sum, and the rest can only be spent on credit cards, which naturally suppresses the urge to spend.
3. Sales cycle. When sales of many sellers decline, their listing rankings also decline. This means that other sellers are surpassing you. The cycle caused by the decline in sales is that the decline in sales leads to a decline in rankings, and the decline in rankings in turn affects the reduction in listing traffic, which in turn affects the decline in sales;
4. Competitors’ frantic order-placing disrupts the normal order of the market. As more sellers enter the Amazon platform, some vicious sellers take extreme measures to frantically increase orders. A little observation will reveal that some listings can have hundreds or thousands of reviews in a short period of time. Although Amazon has been cracking down on fake orders, there are always some that slip through the net. The crazy behavior of these fake order sellers directly affects the original listing rankings, which in turn causes honest sellers to enter a vicious cycle of declining sales.
What to do during Amazon's off-season?
1. Appropriately adjust product prices. Price is always king. In order to maintain sales and ranking, you can appropriately lower the price of your product, increase sales through consumers’ sensitivity to price, gain market share, and thus maintain your listing ranking;
2. Optimize products. Competition on Amazon will ultimately come down to product competition. Having products that your competitors don’t have and having quality that your competitors can’t achieve are all things a seller should grasp from a long-term development perspective.
3. Do some reviews appropriately. In order to maintain a steady growth of the account, when sales decline during the off-season, it is appropriate to add some reviews to maintain a stable development of the listing. The so-called appropriate means not to be excessive, that is, to use the method permitted by Amazon.
4. Feel free to report and complain. When you find a crazy seller who fakes orders, you should complain to Amazon as much as possible. You should make your case reasonably, list evidence, analyze the pros and cons for Amazon, and report it with dignity. If every honest seller can report fake orders decisively, I believe the fate of fake order sellers will soon come to an end. Hasn't the crazy traffic hijacking used by some people in 2015 basically disappeared now?
This is the end of this issue on Amazon's off-season. If you want to get more information about Amazon's off-season, please pay attention and we will continue to answer your questions~
