Before understanding Japanese shopping websites, let’s first understand the characteristics of Japanese shopping websites:
Japan's Internet penetration rate is as high as 94%. The unique Internet environment has laid the foundation for the growth of cross-border e-commerce. According to data, Japan's e-commerce market is expected to be worth more than US$113 billion by 2020.
1) Japanese people have strong spending power:
Japan now has a population of 130 million. Although the population is not large, its economic development is very high and its market capacity is about 1/4 of that of the United States. Statistics show that the average online shopping expenditure per person in Japan is $1,164, twice that of China and higher than that of the United States, where the average online shopping expenditure per person is $1,156.
2) Be serious
The Japanese are a very serious nation, which can be seen from the craftsmanship they advocate. Japanese culture values loyalty, and Japanese people will buy high-priced products because of the quality assurance. At the same time, they attach great importance to product information, packaging, delivery time and customer service when evaluating product quality and making purchasing decisions.
3) High repurchase rate
The shopping habit of Japanese people is that if they are satisfied with the product they bought from you this time, next time they need the product, they will most likely come directly to you instead of looking for someone else to buy it from. Therefore, you must believe that your efforts in products and services will never be in vain.
4) Pay attention to packaging
Japanese consumers are quite particular about packaging. Although they do not require excessive packaging, they will pay attention to packaging details. Sellers should pay attention to the product packaging to meet Japanese consumer needs.
Top 10 shopping websites in Japan:
1. Amazon Japan
Amazon Japan is the Japanese branch of the multinational online retailer Amazon. The website provides the latest bargain transaction information. Amazon Japan sells goods in a variety of categories, including books, food, music, consumer electronics, health and beauty products, baby products, sports wearable electronics, and more.
2. Rakuten
Rakuten Ichiba is a Japanese electronics retailer. In addition to Japan, the company operates in several Asian countries. Rakuten Store has over 1 million products covering categories such as fashion, consumer electronics, food, flowers, e-books, books and music. Japan's Rakuten claims to have more than 80 million shoppers worldwide and ships worldwide. The English version of its website is called "Rakuten Global Market".
3. Zozo
Zozo is an online store selling clothing, fashion and related accessories for men, women and children. Users can search for products based on brands, trends and categories. All products offered in Zozo store are shipped free of charge.
4. UNIQLO
Yahoo Shopping Japan is the branch of Yahoo Shopping in Japan, and some products on the website offer product points. Products are divided into several categories, such as clothing, cosmetics, furniture, food and DVDs. The store also provides shopping recommendations.
6. Yodobashi
In addition to offering products like cameras, computers, mobile phones, fashion and merchandise, Yodobashi also provides several services such as air conditioning and house cleaning. The site also features an exclusive camera store.
7. Aucfan
Aucfan is an online store that allows users to buy products in auctions. It also provides product statistics and price comparison services.
8. ECNavi
ECNavi is a website that provides online product price comparison services. Users can use it to compare prices of cameras, food, computers and consumer electronics. ECNavi also provides shopping suggestion information.
9. Suruga-ya
Suruga-ya is an online store that specializes in selling electronic products such as computers, AV equipment, Blu-ray discs, DVDs, and CDs. The store also sells a range of games for multiple platforms including Xbox and PlayStation, as well as comics.
10. Mbok
Launched in 2004, Mbok sells nearly 4 million items on the site, including fashion, clothing, cosmetics, toys, electrical appliances and books. Mbok products can also be purchased in an auction format.
This is the end of this issue about Japanese shopping websites. If you want to get more knowledge about Japanese shopping websites, please pay attention and we will continue to answer your questions~
