Balmain is a brand created by French fashion designer Pierre Balmain. It represents a unique understanding of elegance and is the client of the royal family and film and television stars. Its clients include movie stars and royal aristocrats. Balmain's designs are mostly evening gowns, which are known for their high quality and blend of femininity and elegance.
French BALMAIN enters China:
On the afternoon of August 15, 2010, the first newly renovated BALMAIN store will hold a grand opening ceremony at IFC Mall in Shanghai. In addition, the Balmain flagship store (540 square meters) in Taikoo Village, Sanlitun, Beijing will also open in October 2010.
In August 2010, the first BALMAIN store was opened in Shanghai IFC Shopping Center, displaying women's clothing and accessories under both "BALMAIN PARIS" and "PIERRE BALMAIN". In September, China's first PIERREBALMAIN brand store will be located in Shanghai Grand Gateway 365, covering an area of 160 square meters. In October, the 540-square-meter BALMAIN flagship store will open in Taikoo Village, Sanlitun, Beijing. Women's clothing and accessories under the "BALMAIN PARIS" and "PIERRE BALMAIN" brands will also be unveiled at the same time.
Modern, sexy, street style, with a strong rock feel, is the new style that Christophe Decarnin created for Balmain. His way of breaking the old and establishing the new is almost extreme, but the effect is remarkable. On the one hand, he takes the needs of the current era as the starting point, and on the other hand, he retains Balmain's classic styles and elements. At this time, "resurrection" is more suitable to appear in newspaper comments than words like "last gasp of light" or "turnaround".
The reason why Balmain designed by Christophe Decarnin can capture people's hearts is that he defined a new "French style" and created a new "French woman".
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