The editable location of bullet points, also known as “Key Product Features” on Amazon product detail pages, is in the “Descriptions” option. Effective bullet point descriptions can increase sales on Amazon. The more descriptive bullet points you have on your product page, the better it is for your product sales. Buyers will identify the product based on the product's bullet point display.
How to optimize Bullet Point?
1. Optimization ideas
In general, it depends on how to write Bullet Points to quickly catch the buyer's attention, allowing the buyer to quickly read and understand your product, thereby attracting the buyer, and encouraging them to continue browsing and then purchasing.
2. Don’t waste the “golden position”
No waste, this is the prerequisite for optimization. Since Amazon has given us an opportunity, let’s make good use of it, especially since it is located in a “prime location”. Why do we need to emphasize this point? Because most consumers value the usefulness, performance, advantages, materials, etc. of the product itself when purchasing a product, but some sellers directly put this information into the product description. However, the product description is hidden deep down at the bottom of the product page. So, if it is not Bullet Points, then where can we get this information to consumers in the first place?
3. Pay attention to the format, be neat and clear
Listing optimization on Amazon is actually very limited, so you can only make the most of the relevant permissions provided by Amazon to make your products stand out and help buyers quickly understand the advantages of your products. This requires that when writing Bullet Points, they must be neat and clear, for example:
(1) The first letter of each Bullet Point is capitalized;
(2) Each Bullet Point is of different lengths, so you can put the short ones in the front and the long ones in the back.
(3) Add special punctuation marks before each Bullet Point. This will make the page look neat and emphasize the point so that people can see it at a glance.
4. Maximum number of Bullet Points
Since Amazon has so "generously" given you the right to "promote" products, you must use it fully and wisely. For example, if you can write 5 Bullet Points, don’t just write 3. For example, if you can write 500 characters, don’t just write casually to get the job done. Try to show as much useful information about your product as possible.
5. Try some keyword phrases to attract buyers
This can be seen as a supplement to the listing title, which can maximize the display of product features. However, this is not the place to stuff keywords, otherwise buyers will not know what you are trying to express, so it is generally required to use simple descriptions and terms.
Unlike domestic platforms such as Tmall and Taobao, where buyers need to scroll to the bottom of the page to view product details and understand product performance, Amazon has set up Bullet Points, which allows buyers to see a brief listing introduction first, and these contents will largely determine whether buyers continue to read other information on the page. Therefore, Amazon sellers must not underestimate Bullet Points!
What are the benefits of Bullet Point optimization?
1. Bullet Points are short, easy to read, and simple to understand.
2. Bullet Points are more like a summary, which allows buyers to quickly browse and quickly understand the functions, uses and special features of the product.
3. Bullet Points are the selling points of the product, which attract customers at first sight and are the key to promoting sales.
4. Bullet Points can replace the terms to explain the performance of product details pages;
5. Bullet Points can show the important parts of customer doubts;
This is the end of the knowledge about Bullet Point in this issue. If you want to get more information about Bullet Point, please pay attention and we will continue to answer you~
