Amazon has its own internal traffic ecosystem, but due to Amazon's strong popularity, it is also possible to drive traffic from outside the site. Today we will look at the relevant methods of Amazon traffic and learn together.
1. Natural search traffic method
There are several main factors that determine search traffic: product sales, keyword matching, positive reviews and clicks, delivery speed, etc. Keyword matching is particularly important. It is recommended that you update your keywords regularly. The Chinese and English brand names in the product titles will be defaulted as keywords and must be written in a standardized manner. This is very important for searches both within and outside the site. If they are not standardized, buyers will not be able to find them when searching. When choosing words, novices need to pay attention to choosing keywords that suit them, and never blindly choose some popular words. As for how to set hot-selling keywords, you can first check the search bar and other platform search bars to find popular keywords, and then set your own keywords based on these. Secondly, you should also learn to check the keywords of your top-selling competitors or similar products, and optimize and adjust them based on their settings.
2. Advertising search traffic method
There are two common types of advertising on Amazon: PPC and CPC. Advertising can help improve rankings. PPC advertising, as the number one paid traffic source on Amazon, has always been an effective way for new products to quickly gain exposure and accumulate keywords. When the product enters a stable period, the large number of visits brought by PPC advertising will not only help sellers earn considerable profits, but also improve the ranking within the site due to continuous clicks and transactions, thereby increasing natural traffic. It is also very costly; so the keywords must be set accurately. If your keywords are not set accurately, it is very likely to bring some invalid traffic, and you will have to pay for this invalid traffic; so when using advertising search traffic diversion method, you must pay attention to high-priced precise words and low-priced diversion words.
3. Associated traffic diversion method
This system actively matches and recommends products based on consumers' shopping habits. It is the promotion position with the highest conversion rate on Amazon. When a customer searches for a product, on the product details page, the system will automatically recommend some products that are highly relevant or complementary to the products on the details page. The recommendations at this time largely depend on the correlation between the products and the proximity of their price ranges. According to the recommended data of the system. It will remember each customer's preferences to recommend products that are useful to the user. The entrance only needs to include similar projects, similar products purchased before, frequently purchased products, and what other products the customers need.
4. Deal traffic diversion method
Deal traffic is a must-fight for Amazon sellers, because if this traffic is used well, hot products can be created in minutes. If you want to get this deal traffic, the channels include flash sales, clearance sales and Amazon Prime Day, but it is a bit difficult for novices to get this traffic, so basically they all look for Amazon promotion service agents.
When it comes to off-site marketing, most people’s first reaction is to do Facebook, Youtube, Twitter, Instagram, Pinterest and Google Adwords. This is indeed true, but it is difficult for novice sellers to take up this part of the traffic. Direct advertising is the worst option for off-site traffic generation. It is expensive and the conversion rate is not guaranteed. For novice Amazon sellers, it is difficult to obtain a satisfactory return on investment through advertising without brand advantages, product differentiation advantages and financial advantages. It is recommended that entry-level sellers conduct small-scale advertising tests based on their own products, obtain first-hand conversion data, and then focus on products with higher conversion rates and continuously optimize and improve.
This is the end of this issue on Amazon traffic diversion. If you want to get more knowledge about Amazon traffic diversion, please pay attention and we will continue to answer your questions~
