The Amazon conversion rate problem mainly reflects the current health of the store. If the store is originally a large store, it is easier to get some simple conclusions. Next, let’s take a look at the reasons why Amazon’s conversion rate is too low.
1. Sales ranking
Just search for a product on Amazon and you can clearly see which sellers have the highest sales, and which sellers have very low sales, or even don’t appear in the rankings. If you belong to the latter, then you need to analyze carefully what is the difference between your products and those sellers with explosive sales?
2. User Reviews
The number of reviews and positive reviews is the most critical factor, because many buyers will read the reviews before viewing a product. If there are many positive reviews, the conversion rate will naturally increase.
3. Answered questions
Although this data does not explicitly say that it affects rankings, it is very important for listings and can affect conversion rates. After all, you don't even answer many questions, which shows that you don't know much about some issues about the product itself, or you understand them but don't value users and are too lazy to answer them.
4. Images
The size and quality of the picture are very important. Not only does the picture need to be large enough, but it also needs to be clear enough. Otherwise, users will see that the picture is small and unclear and will simply not bother to look at it.
5. Product price
Although it is not recommended to engage in price wars, it is still possible to lower the price appropriately to a preferential price. After all, this is one of the factors that determine whether the seller can get the buybox, and the preferential price can attract users.
6. Product variants
Many sellers will create multiple listings for different attributes of a product. In fact, this is not a good idea. Why not use Amazon's multi-attribute variation function to create one listing and guide buyers directly to one page?
Amazon conversion rate is a data that allows buyers to make adjustments. Especially for Amazon novices, it is important to pay attention to the conversion rate of the store.
This is the end of the knowledge about Amazon conversion rate in this issue. If you want to get more information about Amazon conversion rate, please pay attention and we will continue to answer you~
