As a seller, if you don’t optimize your Amazon listings well, your products won’t be able to rank well in searches, causing traffic to be lost to your competitors! Even if you’re busy at work, optimizing your Amazon listings is still very important, as it can maximize your product sales potential. The focus of the entire Amazon listing optimization is on:
1. Increase the exposure and click-through rate of the listing
2. Improve the conversion rate of listings (the key to explosive sales)
3. Further increase the profitability of the listing
Six elements required for a perfect Amazon listing:
1. Product Title
Most categories allow up to 250 characters for your product titles. Some categories may have longer limits, but make the most of the characters you have.
Tips for writing a killer headline:
(1) Although Amazon has its own algorithm, remember that the title you write is for consumers to see, and Amazon's algorithm is also based on people's needs. Make sure that when people see your product title, they want to click through to learn more.
(2) Add some additional value to the title, such as showing the advantages of the product or some key factors that make it different from others.
2. Product Pictures
You can upload up to 9 pictures (including the main picture) for each listing. Make sure you upload all 9 pictures.
People are increasingly inclined to visual perception, and product images directly affect consumers' first impression of the product, so good product pictures are crucial.
If you don’t know how to create so many “perfect” images for your products, here are some tips:
(1) The width of the image should be greater than or equal to 1000 pixels and the height should be no less than 500 pixels. This way, even if the image is enlarged, its visual effect will not be affected.
(2) Hire a professional photographer or purchase professional photographic equipment to ensure high resolution of the image.
(3) Use a pure white background to keep customers’ attention on the product.
(4) Show your product from different angles to focus on product details.
(5) Pictures showing product packaging, dimensions, and size are required.
(6) Take some photos of the product in use to help customers have a visual simulation experience.
3. Main functions and features of the product
You can add the key points that were not included in the title to this section. It is recommended to add 5 or more product functions and features (limited to 1,000 characters).
Fill out the guide:
(1) Put yourself in the customer's shoes and think about what the customer wants to know. Why should they buy your product? What are the advantages of your product? Pay attention to reflecting the value of the product.
(2) Place the most important features at the top of the list so that consumers can see them at a glance when browsing.
(3) Add customer FAQs to this section and modify them as customer questions change.
(4) Show any guarantees you offer to your customers (such as the Amazon AZ Guarantee).
(5) Let your customers know what materials the product is made of, the benefits of using this material, the problems it can solve, etc.
4. Product Description
In this section, you have 2,000 characters to describe your product, so make sure to use all the space. You can elaborate on all the product features mentioned above, what makes the product unique, etc.
It’s important to make sure that any online content is easy to read, and product descriptions are no exception. Here are some tips:
(1) Sentences should not be too long. Keep them between 15 and 25 words.
(2) Focus on the product’s features and the benefits that customers will gain, then discuss the product itself, so that customers can believe that your product is what they need.
(3) Customers feel that spoken language is more reliable than rigid written language.
(4) You can use target keywords, but don’t fill them in blindly, as this will make the content difficult to understand.
(5) Try to use storytelling to help your customers understand your product.
5. Product Reviews
Product reviews are important not only because they account for a large proportion in Amazon's algorithm, but also because product reviews are the most powerful evidence to prove your product to your potential customers, giving potential customers confidence to buy the product.
Although Amazon prohibits sellers from obtaining incentivized reviews, you can still earn “organic” reviews by providing your customers with a great customer experience.
Use automated email software to send messages to your customers, encouraging them to give you feedback and post product reviews.
In addition, the most important thing is to ensure product quality, conduct more product sample reviews, and invest in product quality management, which will help leave a good impression on customers and gain more positive reviews.
6. Product Rating
Getting product reviews is important and can greatly help improve product ratings.
If your rating is 4 or 5 stars, you are doing a great job. But if your product ratings are relatively low, you need to take action:
(1) Analyze the negative reviews, understand the shortcomings of the product, and fix them.
(2) Collect customer opinions and understand their thoughts by sending emails, and try to resolve issues before customers leave negative reviews on the product page.
(3) Accumulate reviews and strive to get enough positive reviews to balance and improve your overall rating.
This is the end of the knowledge about Amazon listings in this issue. If you still have doubts about Amazon listings, please pay attention and we will continue to answer them for you~
