The first step in promoting new products on Amazon is to select keywords. The selection of keywords is crucial for a new product to be promoted. Let’s first look at how to select keywords for new products.
1. Refer to Amazon’s competitive products
This does not need much introduction. I believe everyone has been doing this all the time. There is a principle here, which is that we need to find words used by big sellers, rather than words used by both big and small sellers.
2. Revierw
The entire network is not just Amazon's platform. Excluding customized VPs, all keywords in the review are real words used by buyers. These words are commonly used by foreigners, and are not invented by us Chinese.
3. Bing Search
Especially for sellers on the US site, Bing product search is a very direct and fast keyword method.
4. Other platforms and website competitors
This not only allows us to obtain keywords, but also allows us to clearly know the sales of your product on other platforms and customer feedback while mining keywords, which is very helpful for product selection.
5. Reverse check peers
Everyone may be using this, but I believe you will find that the data from many third-party tools for reverse querying a sku may be very different, so the reverse query tool still needs multiple comparisons combined with the Amazon front end to make the final screening. I will not recommend any tools to you here, as there are indeed too many.
Next is the promotion idea of Amazon’s new product promotion:
1. Low price + CPC + evaluation and order brushing + four flash sales a month: When the product is not differentiated and the listing is not perfect in all aspects; quickly occupying the market with low prices is a strategy. When you reach a stable ranking of 20 keywords, the sales volume will also tend to be stable, which means that you have established a firm foothold in the first step. The follow-up is to continuously improve the ranking and optimize the listing.
2. High price + manual CPC + evaluation to brush orders: for products with large capacity, many competitors, and sensitive market prices; this promotion has a high failure rate. Because the first seller to enter the market can directly kill you with a flash sale, the ranking of big words cannot be stable, and the ranking of small words will not have orders.
3. High price + cpc automatic manual low price low budget + first 5 order evaluation: for small capacity (monthly sales of 300-500 products), less competition, unclear product differentiation, high repurchase rate products; high price promotion is not feasible to a certain extent. Because buyers have formed a fixed mindset about the price of such products, and their acceptance of high prices is not high. After no orders in the first 7 days of the new product, immediately lower the price to the corresponding price, and use a higher cpc budget than the opponent to promote the product. Time will give a return. Basically, the promotion loss is about two months, and the subsequent profit return will be very good. This kind of product has a characteristic that the evaluation cannot be sent out, and it can only be promoted by advertising.
4. Average price + automatic cpc, high budget + quick evaluation to brush orders: The product has a large capacity and obvious price differences between high, medium and low prices. For products with great competition, use average price and quick evaluation to make conversions and strong correlation with automatic advertising high budget. One week after the new product is launched, cpc is manually used with a high budget to grab keyword positions. The success rate of this promotion is relatively high. The premise is that the entire copywriting system is well done. Of course, this type of product requires choosing good competitors and environment. Opponents like Patoson will just meow and run away, unless your resources are very strong and sufficient.
Compared to other e-commerce platforms, Amazon is the most difficult for sellers who have just started their business. The reason is that Amazon itself faces great competition, especially in popular categories. Secondly, Amazon sellers need to have a wealth of knowledge, otherwise it is very easy to fall into traps and go bankrupt, and not be able to recover their funds. As for the recovery of funds, you can use a payment platform to solve the problem. Airwallex is such a platform that can help Amazon sellers collect and pay. Cash can be withdrawn on the same day, and more importantly, the payment fee is as low as 0.
Airwallex was founded in Melbourne, Australia in 2015. It is committed to building a digital global financial infrastructure and providing smart and seamless cross-border payment solutions. It also supports payment collection from 22 cross-border e-commerce platforms including Amazon, eBay, Cdiscount, Real.de, Fnacdarty, B2W, Jumia, Linio, ManoMano, MercadoLibre, Wayfair, Newegg, eMag, Allegro, etc.
After solving the problems of collecting and withdrawing money, the utilization rate of funds will be higher. For example, it takes 3 to 7 days for others to receive the money from Amazon normally, but you can receive it in 1 day. This efficiency is very high.
Airwalex account registration portal: https://hub6.cn/r0TedU
This is the end of this issue on Amazon's new product promotion. If you want to get more information about Amazon's new product promotion, please pay attention and we will continue to answer your questions~