Amazon advertising is an important means for Amazon sellers to obtain store traffic. For Amazon sellers, Amazon's advertising conversion rate is directly related to the store's harvest. So what should you do if Amazon's advertising conversion rate is low?
Solutions to low Amazon advertising conversion rates:
1. Increase your bid
Based on factors such as bidding and the relevance of the ad to the customer's search, the ads in the auction will be displayed to Amazon customers in a ranked format. Therefore, keep your bids competitive to increase ad impressions and gain exposure.
2. Flexibly use automatic and manual delivery to extract high-performance keywords
Combine automatic delivery with manual delivery. After using automatic delivery to screen out high-performance keywords, add them to the manual delivery group, and appropriately increase the bid for these high-performance keywords. Of course, these words are not continuously efficient, and you need to replace them regularly to ensure efficient operation.
If you are planning to run Sponsored Products, use the most successful keywords from your previous automatic targeting campaigns along with your new custom keywords and bid amounts to fine-tune your campaigns for the products you want to advertise.
If you plan to run brand promotion (formerly headline search ads), please use the "suggested keywords" provided when creating an advertising campaign. Each keyword has a traffic metric that shows whether a particular search term is commonly used by customers. Target high-volume keywords with higher bids to maintain a competitive advantage over other advertisers bidding on these keywords.
3. Enable “Bidding+”
Using the "Bidding+" feature can increase the chances of your ad being at the top of search results. Amazon will increase your CPC bid by up to 50% for all ads eligible to appear at the top of the search results page. For example, if your default bid is $0.50, Bid+ can increase your bid up to $0.75 to achieve higher search results exposure.
4. Use at least 30 keywords
You can add other brand keywords, seasonal keywords, competitor keywords, and supplementary keywords. It is recommended that you use at least 30 keywords when launching a new campaign.
Group similar keywords together in one ad group. Create ad groups based on similar product themes. For example, if you sell indoor and outdoor lights, create two ad groups: one with keywords about outdoor lights and another with keywords about indoor lights.
5. Use three matching types together
Being good at using the three matching types of keywords can make your advertising more effective. When using broad match, it brings the greatest exposure, and bidding needs to be relatively cautious. For precisely matched keywords, you can increase the bid accordingly to ensure efficient traffic conversion.
Choose keywords based on your goals and set appropriate bids. Keywords with broader meanings may get more exposure, but they will only get lower clicks and conversion rates.
Relatively speaking, highly targeted keywords are highly relevant to your ads and may receive fewer impressions, but they can generate higher clicks and conversion rates.
6. Check advertising reports regularly and continuously optimize to improve exposure
Sort keywords by report impressions. To keep your keywords competitive, increase your CPC bids for related keywords to the highest amount you are willing to pay for a single click. We will be launching best practices for interpreting advertising reports in the near future, so stay tuned.
7. Combine product promotion with brand promotion (formerly "headline search")
By using multiple advertising products in combination, your products will be displayed multiple times on the customer search results page and at the top, maximizing the visibility and sales of your products and brands.
This is the end of the knowledge about Amazon advertising conversion rate in this issue. If you want to get more information about Amazon advertising conversion rate, please pay attention and we will continue to answer you~
