What is an API?
API stands for Application Programming Interface. Through the API, developers can build custom applications to connect to Sponsored Products and Toutiao Search Ads. APIs efficiently connect the applications you build to your campaigns and data. Product promotion and headline search ads are both easy-to-use self-service advertising solutions, but depending on actual needs and usage, corresponding product promotion or headline search ads interaction methods are required.
What does the API do?
1. The API allows you to build applications to manage product promotion campaigns, budgets, keywords, and bids.
For example: For campaigns, you can create a new campaign or edit an existing one.
2. Manually targeted campaigns require keywords. Through the API you can set keywords, pause and resume keywords, set match types and bids such as broad match, phrase match, exact match, negative phrase match, negative exact match (match type cannot be changed later).
3. Through the API, you can also select specific products to promote in product promotion campaigns.
4. API can access your daily performance data. For Sponsored Products: You can view daily data on the campaign, ad group, keyword, and promoted product levels.
This is the end of the introduction to API knowledge in this issue. If you want to get more information about API, please continue to pay attention~
