There are many factors to consider when running an Amazon store well, especially for sellers who have just opened a store. Often, the store collapses before they figure out the situation. Let’s take a look at the key factors that affect Amazon stores today.
Eight key factors affecting Amazon stores:
1. Product category confirmation is to select the appropriate category to avoid using the wrong category which may affect product ranking or even violate regulations. To choose a good category, one way is to search by product name in Add Products via Upload to find the right category. Another way is to search by product name to find a category that ranks high.
2. For picture shooting, you can select several listings of similar products that are currently selling well and send the pictures to the graphic designer for reference. It is best if the pictures include details and functions.
3. Title setting is very important. First of all, the title should be concise and not too long, but it should contain core keywords and be able to highlight the characteristics. You can refer to the titles of sellers who are ranked high and have many reviews, and extract the essence. It is recommended to write the keywords as early as possible.
4. Regarding price, it is best to refer to the price given by most sellers, and the fluctuation should not be too large. You can set the price low in the early stage, and then adjust it higher after receiving evaluation.
5. The inventory quantity should be set according to the actual inventory.
6. Regarding the characteristics of the five elements, you can learn from the writing methods of some big sellers, find a similar format, and extract the core points.
7. Product description: For the same product, most of the product descriptions are the same, so competitors have already provided good templates. In order to make sellers patiently read on, we can use bold and line breaks to attract the sellers’ interest.
8. Keywords are also the most important part. When setting keywords, first of all, do not repeat them. If they are already in the title, there is no need to write them again. Search using the product name, and many keywords will appear below. Based on the characteristics of the product, we can select appropriate ones as keywords. In addition, you can find suitable keywords from the titles of big sellers who are ranked high and have many reviews. It is best to fill in all five keywords. If you really can’t find any, you can include some of the product’s features.
This is the end of this issue on the key content of Amazon. If you want to get more knowledge about Amazon, please pay attention and we will continue to answer your questions~
