The development history of Amazon Netherlands:
In 2014, Amazon established a Dutch website, but only provided e-book sales;
In 2017, Amazon launched the Prime membership program in the Netherlands, providing Prime members with fast and free delivery services for millions of items;
Starting in 2018, Amazon began translating 2 million product pages on the German site into Dutch. In the same year, the Netherlands became a country for Prime Day promotions.
Amazon Netherlands Store Opening:
If the seller already has an Amazon European Unified Account (a European Unified Seller Account can be used to sell products in the UK, Germany, Italy, Spain and France), there is no need to create a separate seller account for Amazon.nl. Amazon.nl will automatically appear in the seller account.
If you use a separate seller account to manage the business of each Amazon EU online store and want to sell products on Amazon.nl, you need to register to open a store.
Amazon Netherlands Market:
Advantages of the Netherlands station:
1. There are 13.5 million online shoppers in the Netherlands, accounting for about 80% of the total population;
2. The Dutch e-commerce market reached 23.7 billion euros in 2018, a 10% increase over 2017;
3. In 2018, online shopping transactions in the Netherlands amounted to 13.1 billion euros, accounting for 9.6% of the country’s total retail sales;
4. In 2018, about 35% of Dutch online shoppers used smartphones to purchase via the internet.
Disadvantages of the Netherlands:
1. The population of the Netherlands is too small, less than 20 million
2. The Dutch site has too few SKUs, and most Dutch customers still buy products from the German site;
3. Amazon is more interested in fresh produce and food delivery in the Netherlands, a business that Chinese sellers can hardly participate in.
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