How to counter copycat sales on Amazon?
As we all know, follow-selling is a way of selling shared listings. When the descriptions of the products and product details created by others are all the same, share a listing details page with other sellers.
In order to improve the customer's shopping experience, Amazon allows copying!
If you want to follow other people's sales openly, please remember the hard requirements: you must ensure that the descriptions on the details page of your product and the product being followed are exactly the same.
Specifically, it is manifested in the following points:
1. The products of both parties must be exactly the same, including brand, picture, title, color, parameters, material, packaging, etc.;
2. If you want to copy other sellers who sell the same brand, you must first obtain authorization from the brand to sell on this platform;
3. Even if the products are exactly the same, you should also pay attention to whether they infringe on the intellectual property rights of other merchants, such as trademark and patent infringement, etc.;
How to counter copycat sales on Amazon?
1. Brand Registration
First, apply for trademark registration in the area where your Amazon site is located (if you don’t mind the trouble, you can directly apply for trademark registration online; if you want to save some trouble, then hand it over to the trademark registration service provider. Now Shenzhen has subsidies for overseas trademark registration!)
After the application is successful, brand registration will be carried out on the Amazon platform. This way you have a "protection umbrella".
But everyone please note: after brand registration, it does not mean that there will be no copycat sales forever, nor does it mean that others cannot copycat your sales. Some bold sellers can still copycat sales. It’s just that at this time, if you are copied by others, you can complain to Amazon with reason and evidence, because you are the seller of this brand that is protected.
2. Modify product details
Of course, brand registration takes a long time. Sellers who have not completed brand registration or applied for brand protection can make some adjustments to the product details.
How to do it?
You can sell a combination of multiple products to differentiate your products from those of other sellers so that others cannot copy your products.
Put your product logo label on the packaging picture. This will remind copycats that your product details are different. It will also facilitate complaints.
Design a unique packaging for your own product. Even if the product is the same, the packaging is different. If others copy your product, you will be at a disadvantage.
3. Join Amazon’s AE program
The Amazon Exclusives program is a project launched by Amazon in 2013. It is mainly to help brand-registered sellers promote their products. It has advantages in brand protection, independent traffic entrance on the homepage, and priority declaration of activities.
This is the end of this issue on Amazon follow-up sales. If you want to learn more about Amazon follow-up sales, please pay attention and we will continue to answer your questions~
