What is New-to-brand?
The “New-to-brand” metric will tell advertisers whether the orders generated through the ads came from existing customers or customers who purchased the seller’s products for the first time in the past 12 months. If a shopper has not purchased from your brand within the 12-month lookback window, the order is considered new to your brand.
What are the functions of New-to-brand?
New Brand Metrics enables sellers to measure orders and sales from first-time Amazon brand customers.
2. With new brand metrics, sellers can better measure and optimize on-board campaigns and plan future marketing strategies to drive customer acquisition and brand loyalty.
How are new-to-brand indicators broken down?
1. Percentage of new brand orders: Percentage of total orders that are new brand orders.
2. Percentage of New Brands Sold: The percentage of total sales (in local currency) that are new brands sold.
3. New brand orders: The number of first-time orders for products within the brand during the one-year review window.
4. New Brand Sales: Total sales of new brand orders (calculated in local currency).
This is all the knowledge about New-to-brand in this issue. If you still have doubts about New-to-brand, please pay attention and we will continue to answer your questions~
