There are many terms on the Internet. In the field of foreign trade, sellers on independent sites are more exposed to them. Let’s learn about some common terms on the Internet today and see if they can help you!
(1) DAU: daily active user, number of daily active users
(2) MAU: Monthly Active Users
(3) ARPU: (Average Revenue Per User) is the average revenue per user, an indicator used to measure the business revenue of telecom operators and Internet companies.
(4) KPI: Key performance indicator method is one of the methods of enterprise performance appraisal. Its characteristic is that the appraisal indicators are selected around key results areas.
(5) MOU: Average monthly call time per household (minutes of usage)
(6) OTT: The abbreviation of “Over The Top”, refers to providing various application services to users through the Internet. This application is different from the communication services currently provided by operators. It only uses the operator's network, and the service is provided by a third party outside the operator. Currently, typical OTT services include Internet TV services, Apple App Store, etc.
(7) CPC: The most common form of advertising on the Internet. It is the abbreviation of the English word Cost Per Click, which means pay per click advertising.
(8) CPM: Cost Per Mille, or Cost Per Thousand; Cost Per Impressions, refers to the average amount of advertising costs borne by each person who hears or sees an ad during the advertising process.
(9) CPA: Cost Per Action, refers to the actual effect of the advertisement, that is, charging according to the valid questionnaires or orders responded to, without limiting the amount of advertisements placed. The CPA pricing method has certain risks for websites, but if the advertisement is successfully placed, the revenue will be much greater than that of the CPM pricing method. In order to avoid the risk of advertising costs, advertisers only pay the advertising site fees based on the number of clicks when Internet users click on the banner advertisement and link to the advertiser's web page.
(10) CPR: Cost per response, Cost Per Response, is charged for each response from the visitor. This type of advertising billing fully reflects the characteristics of online advertising: "timely response, direct interaction, and accurate record keeping." However, this is clearly an advertising model that assists in sales. For those brand advertising requirements that are half met by simply showing the name, probably all websites will reject them, because the chance of getting advertising fees is even slimmer than CPC.
(11) CPP: Cost Per Purchase. To avoid the risk of advertising costs, advertisers pay the advertising site fees based on the number of sales only after Internet users click on the banner ad and conduct an online transaction. Whether it is CPA or CPP, advertisers require the target consumers to "click" and even further make a purchase before they will pay; CPM only requires a "sighting" (or "exposure", "impression") to generate advertising payment.
(12) PFP: Pay-For-Performance
(13) IP: Abbreviation for “Intellectual Property”
(14) ACG: An abbreviation of Animation, Comic, Game, which is a general term for animation, comics, and games. The birthplace of ACG culture is Japan, and it is spread through the Internet and other means. It is a subculture term commonly used in Chinese society (this word is not used in Japan and is not popular in English-speaking countries).
(15) KOL: Key Opinion Leaders (KOL) are basically those people who have a say on Weibo. They are also what we often call Weibo celebrities. These people may be professionals in some industries, or very experienced, so their words can usually convince their fans. Because of this, the influence of KOL is indispensable in the process of Weibo marketing. So what kind of KOLs should the official Weibo account interact with? How can you influence KOLs so that they interact with the official Weibo account and even have the urge to talk about you actively?
(16) SEO: (Search Engine Optimization) is translated into Chinese as search engine optimization. SEO optimization is a method that specifically uses the search engine's search rules to improve the current website's natural ranking in the relevant search engine. The purpose of SEO is to provide an ecological self-marketing solution for the website, allowing the website to take a leading position in the industry and thus gain brand benefits.
(17) RISC: The full English name is Reduced Instruction Set Computer, and the Chinese name is Reduced Instruction Set Computer. The characteristics are that the formats of all instructions are consistent, the instruction cycles of all instructions are the same, and pipeline technology is used.
(18) VR: Virtual Reality (VR for short) was proposed by Jaron Lanier, the founder of VPL in the United States, in the early 1980s. Its specific connotation is: technology that provides an immersive feeling in a computer-generated, interactive three-dimensional environment by comprehensively utilizing computer graphics systems and various reality and control interface devices. Among them, the computer-generated, interactive three-dimensional environment is called a virtual environment, namely Virtual Environment (VE for short), and the carrier for realizing virtual reality technology is the virtual reality simulation platform, namely Virtual Reality Platform (VRP for short).
(19) SOHO: Small Office Home Office, which means working from home. It mostly refers to those specialized freelancers: freelance writers, graphic designers, handicraft designers, artists, music composers, product salesmen, advertising producers, fashion designers, business agents, futures traders, websites, etc.
(20) UGC: Internet term, the full name is User Generated Content, which means user-generated content. The concept of UGC originated in the Internet field, that is, users display or provide their original content to other users through the Internet platform. UGC emerged along with the concept of Web 2.0, which advocates personalization.
This is the end of this issue's introduction to common Internet terms. If you want to get more information about common Internet terms, please pay attention and we will continue to answer your questions~
