In e-commerce, choosing the right products is half the battle. So, as an Amazon seller, what products are easy to sell on Amazon? What are the characteristics of easy-to-sell products?
1. Toys and Games
Every few months, animation studios like Disney and Pixar release new movies targeted at kids of all ages. Each movie will have peripheral toys, games, gadgets, etc.
2. Electronic products
There are millions of products in the electronics category, so to help customers make purchasing decisions, Amazon shares the Best of Prime report every year. The list contains the products that Prime members purchased the most in a given year.
3. Camera and Photos
The Amazon Camera & Photo product category is a subcategory within the Electronics category. Products in this category include a combination of cameras, camera accessories, and photographic equipment.
4. Video Games
The video games category is one of the most profitable categories on Amazon, with the market value of video games being $100 billion.
5. Books
Adventure novels such as "The Hunger Games," "The Hobbit" and "Divergent" are popular on Amazon's bestseller list. The categories of books that sold the most were children's books, literature and fiction, and self-help books.
What are the characteristics of a product that sells well?
1. Suitable size is easy to sell
Whether you sell wholesale products to Amazon as a third-party seller on the Amazon Marketplace or as a vendor (or some combination of seller and vendor), there are logistics costs to consider, and larger, heavier products will cost more to ship.
In the market, whether you use FBA or other fulfillment, the logistics costs will come back to you and it will be easy to reflect. If you sell to Amazon as a supplier, the cost still exists. Although it is borne by Amazon, you need to reserve this part of the fee for Amazon before they are willing to purchase your products.
2. Good sales at the right price
Low-priced goods can quickly become unprofitable. Below $15, a product can easily be overwhelmed by delivery and storage costs. Conversely, small to mid-sized products priced between $30 and $120 are a good opportunity.
Products over $150 fall into the expensive category with lower potential transaction volumes, but they can generate better profits and should also be considered.
The higher the price, the easier it is to factor in costs. But make sure your product is not overpriced, keep the price below the psychological trigger point to generate more sales and better ranking. The best products are still profitable at competitive price points.
3. Distribution
Amazon wants to provide its customers with the best shopping experience by offering the best prices on the market, and it has one of the most powerful pricing mechanisms in the world.
Amazon is not a price setter, but it is a very strong, smart and fast price follower. Every day it scans other e-commerce platforms that have the same product, such as Walmart and Target in the United States, and adjusts its price to the cheapest offer.
If you sell to Amazon as a vendor, or if Amazon decides to sell the same product as yours on the marketplace, this pricing pressure will flow directly back to you. Suppliers will be asked for additional rebates and sellers will lose the Buy Box.
4. Brand
Amazon wants to sell every product in the world, and they are very interested in brands. This is especially true for vendor accounts, but also for marketplace sellers.
Owning branded products helps to sell them individually and leverage Amazon’s marketing tools (A+ Content for vendors, EBC pages for sellers only for brand owners or Store pages) to tell the brand story to customers. For example, a brand with great nutritional value that provides better health to the world can share its powerful message on Amazon and engage customers.
This is the end of the knowledge about Amazon product selection in this issue. If you want to get more information about Amazon products, please pay attention and we will continue to answer you~
