Product selection on Amazon is very important, and so is product packaging. The packaging of this product refers to photography, so how do we take good photos?
Tips for taking photos when uploading to Amazon:
1. Reflective
In order to avoid glare reflections in the picture, it is best to use a soft light cover when taking pictures. If you don’t have one, you can use a white transparent plastic box or white tape to block the reflections. To create a gradient effect, place the product inside a tent and place a diffuser between the camera and the product. Alternatively, remove the reflections through photo editing.
2. Shadow
Shadows can enhance an image and highlight the benefits of a product, but too many can draw attention away from the product itself. Your goal is to make the product appear natural, so be careful with shadows and highlights. Notice how the shadow in the left image is a bit distracting; looking at the right image, the product looks more natural after removing the unwanted shadow. Edit all of your product images with softer shadows and highlights to see if that improves your Amazon listings.
3. Background color
Amazon's main image only accepts a white background, but the background color of the attached images can be anything you want. A simple way to optimize your Amazon listing is to choose the right image background. Depending on the product type and the number of images you edit, if the product is dark or colorful, it is best to choose a simple white background; if the product is white, choose a dark background to make the product stand out more easily.
4. Orientation
Symmetrical products are usually simply placed in photos. Arrange them in a straight line, with equal distance between them, and leave more blank space at the top than at the bottom. Asymmetrical products will present different effects if placed in different directions. Although it’s not very important, it’s best to have your product facing you when customers are reading your product description, which helps optimize your Amazon listing.
5. Product size
Just looking at the pictures can easily mislead consumers into buying products of inappropriate size. Sellers of small dollhouse furniture or miniature cars are more likely to encounter this situation. Not all shoppers read product descriptions carefully and check dimensions or weight. Therefore, if possible, using measuring tools to indicate product dimensions can effectively improve Amazon listing performance.
6. Be detailed and clear
The main image of the Amazon listing must clearly show the product appearance, product quantity, color, parts and accessories, etc. The picture on the right is more specific and clearly shows the product size and specific quantity. The illustrations do not need to be so detailed. Each time a product is shown, it can be accompanied by a stand, model number, and even text.
The shooting skills of Amazon photos are very important. For individual sellers, doing a good job of packaging is the icing on the cake for their products. This is the end of this issue about the shooting of Amazon pictures. If you want to get more information about Amazon, please pay attention and we will continue to answer you~
