What does Amazon listing mean?
All products listed on Amazon have a corresponding listing page, which is a comprehensive information page for the product. Once the seller creates a listing, the platform will generate a corresponding ASIN and listing ID, including different variants of the product (color/size/model, etc.)
A complete listing page basically consists of 10 parts, namely: product title, product image, five-line description, product price, product information, delivery method and cost, product Q&A, consumer questions, product reviews, other product advertisements, etc.
What are the benefits of optimizing Amazon listings?
Increase page clicks; increase product conversion rates; increase sellers' profits;
Analyze your competitors’ listings to optimize your own:
1. Reviews: The number of reviews can help sellers roughly determine the listing time of competitors, and thus estimate how long it was listed earlier than their own listing. The number and frequency of reviews can be used as a reference for our own listings, and we can estimate the time required for our own listings to reach the same status as our competitors. Then develop a sales plan to place orders and add reviews, and execute it step by step.
2. Listing content. Many optimization articles tell you to use the top 100 best sellers as a reference for writing and optimizing listings. However, many sellers have found that some best sellers’ listings are very concise, and some titles even have only a few words. This makes sellers realize that they actually have no way to collect useful materials from these listings. Faced with this situation, especially for novice sellers, they can prioritize looking for highlights from sellers whose sales are slightly better than their own (for example, listings with 10 more reviews than their own listings). There are often things worth learning from this type of listing copy.
3. Ranking. If newer listings have comments, they will definitely be ranked. When faced with such listings, we can track the rise and fall of competitors’ rankings, detect changes in daily sales of competitors’ listings when rankings rise and fall, and then analyze what kind of regular growth pattern the number of orders will show when the rankings of competitors’ listings reach different stages. Through such analysis, it can help us make good stocking plans in the later stage.
4. Inventory. Inventory is an indicator to test whether a product can be used as a long-term sales strategy. If you find that among listings with different sales levels, listings with sufficient inventory account for a large proportion, it can be judged that the market life cycle of this product will not be short, and you can rest assured to promote it for a long time.
This is the end of the knowledge about Amazon listings in this issue. If you want to get more information about Amazon listings, please continue to pay attention~
