If we want to do foreign trade well, the first thing we need to pay attention to is to develop our own customers, because all work is carried out based on customers. So as a novice, how can we quickly find the customers we want?
Five ways to develop customers:
1. To develop customers through search engines such as Baidu and Google, the main method is to use "keyword combination" to search for target customers, so the choice of keywords is very important. Selection of product keywords: You can refer to the keywords used by domestic and foreign target customer websites; you can refer to the keywords widely used by domestic competitors in B2B publicity; you can also use tools such as Baidu Statistics and 5118 to see which product keywords have a large search volume and good search trends. The keyword search combination generally used is: product keywords + importers/buyer/company/wholesaler/retailer/vendor/email suffix/company name suffix, etc., and then after analysis and screening, a considerable number of target buyers can be found.
2. Develop customers through domestic social media platforms. There are many domestic social media platforms, such as Zhihu, Douban, Tianya, etc., where you can find customers. However, when using these platforms to find customers, you should not rush. It is easy to get your account blocked if you add a large number of friends or post articles. You should operate it as a company's publicity platform and a knowledge sharing platform. Over time, customers will come to you without you having to take the initiative to find them. Therefore, you must persevere and don’t give up if there is no effect after a few days.
3. Develop customers through B2B platforms. This is the most traditional way to develop customers. 85% of factories and companies are doing this. The most important thing is to choose a B2B platform that suits your company's products. If you choose a free platform, try to register as many accounts as possible, fill in your company information and publish your products. The more detailed the better. Imagine if you were a buyer, what kind of information you would like to see. Put yourself in their shoes and the effect will be obvious.
After all, it is impossible for us to update all the B2B information every month, every week, and every day, so we can just pick a few that have obvious effects, such as Alibaba, Made-in-China, HC360, etc. Since you are not paying, you need to update it in a timely manner and find ways to highlight the features of your products to attract customers' attention, such as detailed descriptions, beautiful pictures, keyword settings, etc. Of course, if the company has the ability, it can also choose a paid B2B platform. The operation method is the same, updating products, optimizing, waiting for customer inquiries, etc., but the paid one is definitely better than the free one in terms of exposure.
4. Develop customers through SEO promotion and bidding promotion. One is to optimize the company's official website for SEO to obtain a relatively high ranking in the search engine, and then wait for customers to search and obtain active inquiries. If you can get the main keywords of the industry to the first two pages of Baidu, it can bring in a lot of traffic and you won’t have to worry about inquiries. The second is to expose products through paid bidding promotion on search engines such as Baidu and obtain customer inquiries. Strong companies can consider this approach. They can control the areas and time periods for advertising based on key market development and regions, which can improve conversion rates and reduce costs.
5. Develop customers by participating in exhibitions. The exhibitions depend on the strength of your company. Going abroad is of course better, because that is going to other people's doorsteps. On the one hand, it reflects the strength of your company and makes the buyer more convinced of his choice. On the other hand, you can get in touch with terminal buyers. There are many buyers who will not come to China to participate in exhibitions, so domestic exhibitions are out of reach for them. Foreign exhibitions only last a few days, so you must seize the opportunity and communicate more with foreign buyers. It is an opportunity to learn and also a means to accumulate customers. Of course, for domestic exhibitions, we can choose more well-known exhibitions, such as the Canton Fair held twice a year.
This is the end of the knowledge about developing customers in this issue. If you want to get more information about developing customers, please pay attention and we will continue to answer you~
