Amazon sellers all know that real-person reviews can quickly help their products add reviews, gain rankings, and create hits.
However, the current situation in the market is that 90% of the evaluation agencies have poor resources behind them.
Recently, a seller friend of mine said that he found a store to do real-person reviews, but the store was closed on the day he left the review. Only then did he realize that the reviews were posted by robots.
The editor feels sad when listening to this. Running an Amazon store is really not an easy task.
In the early stage of opening the store, I spent a lot of time and energy, and also had to purchase expensive traffic from the Amazon platform to increase exposure and attract customers to buy. Finally, the store made some achievements.
Just when the spring of sales was about to come, the company fell into the pit of "robot" evaluation and couldn't climb out. It could only watch its store being closed, helpless and powerless.
01. Is it necessary to conduct reviews on Amazon?
It can only be said that evaluation is not the only means, but it is definitely a powerful tool to increase sales.
First of all, evaluation can make the listing grow rapidly, and it is expected to become a hit in the short term (whether it lasts long depends on luck), it brings pleasure, high profits, and quick returns. Compared with other promotions, evaluation is undoubtedly the most effective and cost-effective way to cultivate listings.
Secondly, it is too difficult to promote new products in the early stages. A large number of products from the same industry that were launched a long time ago have accumulated a large number of reviews. Even if the product itself is excellent, it is difficult to catch up without a few orders to boost the market.
There are also cases where one is not confident in one's own product, or the product itself is not good enough, which leads to natural negative reviews or malicious negative reviews from competitors. In this case, one needs to use supplementary positive reviews to dilute the negative reviews.
Of course, it is not ruled out that some people habitually brush reviews. If everyone else does, I will be at a loss if I don’t. I cannot fall behind and must keep up with the pace and follow the crowd.
In other words, everyone knows that evaluations are risky, but everyone also knows how beneficial evaluations are. Otherwise, why are all e-commerce companies now brushing them, and are doing so more and more fiercely?
As long as you master the mechanisms and rules of the Amazon platform and act according to the rules, basically nothing will go wrong. If something goes wrong, it’s your own problem. Maybe you didn’t find good resources, or you swiped too hard and didn’t imitate the real person! !
02.So how to find good evaluation resources?
Currently, regular sellers find evaluation resources mainly through the following channels.
1. your relatives and friends overseas to help with the evaluation
2. Arrange sales staff to find foreigners for evaluation on social platforms such as FB and INS
3. If it is simple and convenient, just find an agent to arrange the evaluation
First, there are relatively limited relatives and friends overseas. Secondly, it is difficult to control the time limit for leaving reviews on social platforms with foreigners, and you may even encounter scammers. Finally, the cost of finding an agent is particularly high.
In fact, in addition to the slow processing time and high cost, what is even more troublesome for sellers is that sometimes they cannot distinguish whether the evaluation is done by a real person or a machine.
In this regard, Xiaoyi consulted information and consulted many experienced sellers and summarized the following points, which can at least avoid 90% of machine-brushed reviews.
03. Sellers need to pay attention before placing an order
1. Can you provide profileID?
Check the number of reviews, likes, and rankings of buyers. Generally, it is in the range of ten thousand to one million. Also, look at the time when the review was left, which is mainly to determine the length of time the Amazon account has been used.
2. Can you provide a screenshot of the buyer’s pp for the refund?
3. Whether you are required to provide evaluation content.
If the content can be customized, it only means that it is either Chinese or it is a machine-generated content. There are many honest foreigners, and the content of their comments will be significantly different from those written by Chinese.
4. Can the buyer provide you with pictures or videos?
At present, 90% of the machine flashes cannot achieve the results shown in the pictures or videos above.
5. Whether it is possible to place orders stably, and if so, what is the maximum quantity.
If you want to be able to get stable orders and the quantity can be guaranteed, you need to be cautious. Generally, it is difficult to get stable orders through real-person evaluations. Of course, it is another matter for good products.
6. Ask whether the review time can be guaranteed.
Normally, the time when real foreigners place orders is irregular and the orders are concentrated at normal shopping times. If a large number of orders are not placed at normal shopping times, then confirmation is required.
04. Sellers need to pay attention after evaluation and ordering
1. Based on the quality of the evaluation.
For example, when evaluating the pictures and videos above, you should evaluate whether the content is authentic.
2. Spot check and evaluate those with poor quality to avoid the possibility of machine brushing.
Ask the service provider to provide the buyer's profile before and after placing the order to see if they match, as well as a screenshot of the buyer's profile provided to the service provider after the order is placed.
3. Differentiate based on star rating.
Real-person reviews do not guarantee all 5-star reviews. 4 stars are normal, and there may even be negative reviews.
Because real foreigners are actually quite honest and don’t tend to brag.
Therefore, if the product is too inferior, try not to do real-person evaluation, otherwise you may get bad reviews.
In addition to good evaluation resources, the evaluation method is also very important.
For example, when doing advertising keyword evaluation, you must follow the following path: search for keywords - click on other products to browse for 10 minutes - find the ad space for your own product - click to browse and add to cart - jump out and repeat the browsing track - confirm and place an order - leave a review. Try to leave a review 10 days after the buyer receives the goods.
This way the whole process is safer. Don't let every review buyer use the same method. They can search and browse with multiple keywords, add similar products to the cart, and even place orders every other day. These methods should be disrupted to simulate real people placing orders as much as possible.
At present, there are relatively few service providers who are dedicated to delivering tests in real people. After all, when real people send products for testing, the cost of communicating with buyers is high, there are many uncontrollable factors, and there are relatively few profit points, so there are not many companies in the market that can expand their real-person testing business.
Pingpingyi is such an evaluation platform.
Background advantage——endorsed by a large platform, more assured in evaluation
Pingpingyi is affiliated to Shenzhen Foxde Information Consulting Co., Ltd. and is a 100% cross-border real-person evaluation platform specially designed for cross-border sellers. The company was founded in 2013 and is headquartered in Shenzhen (1408-1411, Building A, Weidonglong Business Building, Longhua District). It has more than 100 senior operation personnel with rich operation experience and strong team strength. The platform currently has more than 450,000 overseas real-person buyers, of which local foreign buyers account for more than 98%. At the same time, there are more than 20,000 cross-border e-commerce sellers, and the number of buyers and sellers is still growing rapidly. Foxde welcomes all sellers and friends to visit us for consultation and business cooperation.
Platform advantage - quality and commitment
All buyers on the Pingping.com platform are 100% real amateur buyers. Buyer resources are introduced through various promotion channels such as overseas advertising, media, and community. At the same time, a series of strict risk control measures are implemented to screen and filter the quality and behavioral norms of the buyer group, providing cross-border sellers with a safe, efficient and stable 100% real-person evaluation service. We also offer and promise sellers 50% guaranteed review rate, 3-month warranty - refund and return platform compensation, one-to-one exclusive account manager, exclusive customer service and other high-quality services to protect the rights and interests of sellers to the greatest extent.
Security advantage——all-round guarantee of sellers’ safety
The platform strictly abides by the relevant operating policies of the cross-border e-commerce platform, eliminates all possible risks and hidden dangers, and ensures the safety of the seller's store and funds in all aspects; it provides an independent backend operating system, and the seller can operate independently and formulate the test plan independently. The test progress and results can be viewed in real time, and the test is fully automated; the fund management is transparent, the principal and commission can be recharged and checked at any time, and the fund withdrawal is supported, with the fastest arrival time on the same day and the slowest arrival time on T+1, to ensure the safety of the seller's funds in all aspects; the seller has an exclusive one-to-one account manager and exclusive customer service to answer your questions online at any time and provide you with the best quality test delivery service.
Price advantage——ultra-low fees, super high cost performance
The PingDingYi platform breaks the industry's price barriers. Each order costs only 30 yuan, and a review-free order costs only 15 yuan. The tax generated by each transaction is borne by the buyer, and the cost-effectiveness is extremely high.
The PingDingYi platform fully protects the rights and interests of sellers, eliminates all hidden risks, and fully guarantees the safety of sellers' stores and funds.
It can not only effectively help sellers to leave reviews safely and steadily improve search weight and product sales, but also help sellers test the market demand for new products through trial reports submitted by buyers and provide a basis for product improvement. It can truly achieve safe, efficient and zero-risk evaluation, and effectively help sellers solve problems such as difficult operations, sales and reviews. It is the only choice for obtaining reviews safely and compliantly, and at the same time providing a basis for product improvement!
