What is Moat?
Moat is a company that helps companies measure the value and effectiveness of online advertising through advertising search and analysis.
In March 2016, Moat completed a $50 million financing round led by Insight Venture Partners. Moat will launch a standard metric for measuring digital advertising.
Moat was founded in New York in 2010. It had previously raised $17 million in funding.
Moat's products and services:
1. Moat, a search engine for search advertising, helps Internet advertising practitioners obtain advertising information and prepare to negotiate with brands.
2. Moat is famous because it tracks the real reach (visibility) of advertisements, that is, whether online advertisements will actually be seen by people. This process is achieved by detecting non-human access traffic (Non-Human Traffic). Common NHTs include automated browsers (Automated Browser), incongruous browsers (Incongruous Browser) and data center traffic (Data Center Traffic).
3. Moat can also use traffic analysis models to determine whether the access originates from within the United States or abroad, and what type of browser it is.
Development history editor.
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