What is RichMedia?
RichMedia, translated into Chinese as rich media, as the name suggests, rich media means so-called rich media. RichMedia is a new type of media based on multimedia, which adds interactive content to multimedia. Multimedia applications generally have no concept of media interaction. A piece of music or video is pre-made by the application, and the user cannot control the playback process (note that it is control of content, not control of playback). This is essentially not much different from watching traditional movies.
RichMedia refers to online advertisements with complex visual effects and interactive functions that are written using browser plug-ins or other scripting languages, such as Java.
RichMedia refers to online advertisements with complex visual effects and interactive functions written in browser plug-ins or other scripting languages, such as Java. The effectiveness of these effects depends on the server-side settings of the site on the one hand, and on whether the visitor's browser can view them smoothly on the other. Generally speaking, RichMedia can display more and more exciting advertising content.
The commercial value of RichMedia:
Faced with the rich media advertising platform with huge business opportunities, many online portals extended olive branches to it. From 2001 to 2002, eyeblaster signed contracts with the world's three major portals, AOL, YAHOO and MSN, to use eyeblaster's rich media network advertising delivery and management platform to deliver rich media advertisements on their websites.
With the rapid increase in Internet users, those fast-moving product industries have gradually shifted their advertising budgets to the Internet. Internet advertising has become more of a tool for brand promotion rather than just for selling a certain product. Among them, fashionable and technologically advanced rich media advertising will become the mainstream of online advertising. For example, Eyeblaster has released promotions for various new products of Colgate, Snicker, and McDonald’s. Of course, as a technologically advanced richmedia, it has made great achievements in the fields of automobiles, mobile communications and other consumer electronics. Through the unique technical advantages of rich media, it can fully demonstrate the greatest features of the product, such as interaction with online users and super-large creative vision, which are irreplaceable by ordinary advertisements.
Each rich media company has its own unique advertising format, media player and animation production software. For example, eyevlaster has nearly 10 rich media advertising formats, and these companies' advertising formats are constantly increasing and upgrading in order to achieve faster and better online advertising services. In addition, and perhaps more importantly, these big brand companies that favor rich media advertising, such as FedEx, Adidas, Honda, Audi, and major Hollywood production companies, generally do not have as many technical personnel as professional portals, and their advertising, from production to monitoring, needs to be outsourced to these online advertising middlemen. As a result, rich media production companies and service providers that provide third-party platforms and have strong technology become the best choice.
This is the end of our introduction to RichMedia. If you want to get more information about RichMedia, please pay attention to us. We will continue to answer your questions~
