What is Shopdeca?
Shopdeca is an Indonesian e-commerce platform that was launched in June 2013. The company mainly sells clothing, daily necessities, high-tech and travel service products, including international independent brands and designer brands.
In addition to the online platform, Shopdeca also has an offline sample room in Jakarta. Unlike typical online stores, the website sells niche brands and its business model is a typical O2O one.
Shopdeca targets middle-class and affluent consumers in Indonesia, with 1,500 products from 50 brands priced from 200,000 rupiah (about $18) to 2 million rupiah.
Shopdeca’s current development status:
Shopdeca was acquired by Singaporean digital media company Migme Ltd for US$710,000 in 2016. Currently Shopdeca is not open to Chinese sellers.
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