Benefits of Amazon Lightning Deals: Amazon Lightning Deals are limited-time promotional offers where participating products will appear on the Amazon promotion page for a limited number of hours (usually 4 to 6 hours, depending on Amazon). There are several benefits to recommending products for flash sales:
1. Increase sales: Amazon’s promotion page offers flash sales every day, and this page is one of the most visited pages on Amazon.
2. Increase click-through rate and conversion rate.
Chain reaction: Amazon is likely to continue to drive searches and sales during and after the Lightning Deal event.
For example, it can bring about an improvement in sales ranking, an increase in favorable review rate, and an increase in brand awareness, etc. Clearing out excess inventory: Limited-time flash sales are a good way to sell current Amazon logistics inventory.
What types of flash sales will Amazon promote?
The most attractive flash sales for buyers are those with the lowest discounts and the best sales, so Amazon will promote them on or near the homepage of the promotion.
But Amazon’s Lightning Deals compete with each other and their positions are constantly changing. To give your flash sale the best chance of being displayed in a prominent position, you should work on the following points: Please include as many variations as possible (such as size, color, style, etc.) - Buyers like flash sale products with strong supply capabilities. Please offer the lowest price possible.
Buyers like low-priced goods. Can any seller launch a flash sale?
No. Must be a professional seller (individual sellers are not supported) In order to provide buyers with a satisfactory shopping experience:
Qualified products that meet the following conditions will automatically be displayed in the [Second Sale Management] product quality:
1. Product rating must be at least 3 stars, but this standard may vary from store to store and at different times of the year.
2. Variations: Flash sales should include as many product variations as possible (such as size, color, style, etc.). Restricted categories: Ineligible products include, but are not limited to: e-cigarettes, alcohol, adult products, medical devices, medicines, and infant formula.
3. Shipping method: Products must be eligible for Prime in all states (including Puerto Rico). You can choose between Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) Prime in your shipping settings.
4. Must be new product: Only new products are eligible to participate in the flash sale (not second-hand).
5. Inventory and price: Sufficient inventory quantity (Amazon specifies the minimum quantity requirement and the maximum flash sale price)
This is the end of the knowledge about Amazon's flash sales in this issue. If you want to get more information about Amazon's flash sales, please pay attention and we will continue to answer your questions~
