When taking product photos, the quality of the final product depends largely on the requirements we give to the photographer. No one except the seller is obligated to have a deep understanding of your product and the details you want to express through the pictures.
Let’s first look at what product image size format Amazon requires.
1. The longest side of Amazon images must be at least 1000 pixels. When the height or width of an image is at least 1000 pixels, the image has a zoom function, and the seller can enlarge the image to view the product details. This function has the effect of increasing sales.
2. The shortest side of the image (relative width or height) cannot be less than 500 pixels. Otherwise, it cannot be uploaded to the Amazon backend. The picture is too small, which makes it inconvenient for buyers to view the product. It is recommended that sellers upload product pictures with a side length of more than 1001.
3. When uploading the main picture and the auxiliary picture, it is recommended to keep the sizes consistent, which will look more beautiful.
4. The image format can be JPEG, TIFF, or GIF, which can be uploaded on Amazon. It is recommended to use the JPEG format, as images in this format are uploaded faster.
5. When the horizontal and vertical ratio of the image is 1:1.3, the best visual effect can be achieved on Amazon's website.
Now comes the point. Let’s take a look at the requirements for Amazon product main images.
1. The background of the main image must be pure white.
2. The main picture should be an actual picture of the product, not an illustration, let alone a hand-drawn picture or a cartoon picture.
3. The main image cannot have a logo (the product's logo is allowed) or a watermark. It is also best not to have accessories or props that are not included in the order.
4. The product in the main image should occupy about 85% of the image space
5. For products with variants, both the parent and child products must have a main image.
6. The product must be clearly visible in the picture, and the entire product must be shown, not just a partial or multi-angle combination of pictures.
7. Some categories allow models (such as Apparel, underwear, and socks), and only real models can be used, not the mannequins found in clothing stores. The model must be standing facing forward; it cannot be from the side, back, multiple angles, or sitting. The model in the main image cannot have any items that are not for sale.
Some categories do not allow the use of models in the main pictures (such as Bags, Jewelry, and Shoes).
8. It is not mandatory to use a pure white background for the main image of a small number of home decoration items, such as bedding sets, mosquito nets, curtains, sofas, wall paintings, and lamps. These product main pictures can use situational pictures with non-pure white backgrounds, etc.
Finally, let’s take a look at two things to note when shooting Amazon pictures:
1. Avoid Props That Cause Misunderstanding
When shooting the first main picture, do not display pictures of gifts that may easily cause misunderstandings among buyers. For example, props used in taking the main picture may mislead buyers into thinking that the props are included in the purchased product.
2. Pay attention to the mobile experience
Currently, more and more buyers browse products on Amazon’s mobile app, so the proportion of the product in the picture should be around 85%. The more prominent the product is, the easier it is for buyers to browse and place orders.
This is the end of the knowledge about Amazon photo shooting in this issue. If you want to get more information about Amazon photo shooting, please pay attention and we will continue to answer you~
