To win the battle of Amazon’s fierce competition, sellers must strengthen their own fighting power, so it is important to learn to optimize their Amazon products. So how do we need to optimize our products?
The following is mainly explained by product description and product pictures:
Here are five tips for improving your product descriptions:
(1) Use appropriate keywords: Product descriptions should use keywords to influence Amazon and Google searches.
(2) Readability: You can use file directories, spacers, bold text, long and short sentences, and paragraphs to make your product description easier to read.
(3) Focus on benefits and features: Provide a good balance between the technical information that customers need to facilitate a reasonable evaluation of the product and the economic benefits, and ultimately resonate with customers on a personal or emotional level and motivate them to take action.
(4) Understand what your competitors are doing: Pay close attention to your competitors so that you can differentiate your product pages from those of your competitors. You can also use dedicated tools such as PurpleBird to analyze and track your competitors’ movements.
(5) Understand your customers: You need to accurately identify your overall target audience and understand their requirements. Don’t write your product description based on yourself or the search engines, write it based on your potential customers. You need to care about what's bothering them and how you can provide them with a solution that makes their daily life more fun and relaxing.
Product images:
If you want to convince someone to buy your product, you have to build trust with them and help them overcome any objections or reservations they have. Unlike in-store where you can touch the product in person, online shopping means customers don’t have the opportunity to try it out, so you need to help customers imagine how the product will look in their hands, and this is where product images come into play.
Here are some suggestions for optimizing product images:
(1) Upload as many pictures as possible: Amazon allows you to submit 9 pictures, 7 of which will be displayed on the product listing. When a customer clicks on the gallery on the product page, they will see the remaining 2 images.
(2) Show the specific usage process of the product: Daily life photos of the product will help potential customers imagine what it would be like to use the product in the real world, and it will also help to add new ideas to the product.
(3) Show the product from different perspectives: You can use pictures of different perspectives and sizes to help consumers better understand the product. Doing so can help potential customers feel more comfortable and confident when making purchasing decisions.
(4) Use high-quality images: Amazon’s market competition is fierce. If your product belongs to a saturated category, then you must hire a professional photographer to take high-quality, high-pixel product photos. High-quality photos can make potential customers more confident in your products.
(5) Upload photos of product variations: If your product has different colors or variations, you can add photos to explain the product specifically to customers. Don’t leave anything to the customer’s imagination.
This is the end of the introduction to Amazon product optimization in this issue. If you want to get more information about Amazon product optimization, please pay attention and we will continue to answer you~
