What is ETAM?
ETAM, whose Chinese name is Aige, is a famous women's clothing brand. ETAM originated in Germany in 1916, when the first retail store named "ETAM" opened. By 1928, the chain store network had expanded to Paris, and based there, it gradually became a famous women's clothing chain in France and even Europe. In 1982, ETAM already had a store in Paris, and based in the world's most famous fashion capital, it gradually became a famous women's clothing chain in France and even Europe.
ETAM clothing features:
At the end of 1994, the French ETAM Group established a branch in China - Shanghai Enmo Garment Co., Ltd. and opened its first store in Shanghai in January 1995.
In the past five years, the company has absorbed the successful experience of France's ETAM and effectively combined it with the characteristics of the Chinese market. In particular, it changed all sales outlets from specialty stores to setting up counters in well-known shopping malls, making ETAM quickly become a nationally renowned brand. In 1998, ETAM's leisure series WEEKEND was launched. More emphasis is placed on the wearability and comfort of clothing during leisure time, so as to adapt to the popular trends of world fashion.
Every season, ETAM and WEEKEND bring countless surprises to its loyal consumers. The design department, located in Shanghai, uses French fashion intelligence and under the careful planning of senior designers, launches a series of clothing with different story themes.
ETAM generally has five sets of stories every season, and the ideal way to display each set of stories is on the same wall panel. This is also the unique display method of ETAM clothing that distinguishes it from other brands of clothing. ETAM, which is mainly urban wear, continues the simple and smooth lines, adopts popular and comfortable fabrics, and adapts to the trend of casual wear. The cross-matching of fabrics of different textures allows you to step out of the restrained suits in the office and be as radiant in the office building.
ETAM emphasizes the slim fit, exquisite and first-class detail design such as drawstrings, beads, embroidery, and printing, creating different styles of young girls. Light, thin, and soft have become the theme of fabric popularity. In spring and summer clothing, sandy large print fabrics, cotton and linen are well used; while autumn and winter clothing is mainly coated fabrics and chemical fibers and pure wool with good drape and feel. Denim blue and beige are matched with lake blue, natural white, and brown, or brown, black blend, and pink are matched with brown and pink; the fabrics are jacquard denim, cotton brocade, wool/cotton blend, through-flower embroidery, printed cotton, striped cotton-spandex, rabbit hair, and TR/spandex.
ETAM adds ethnic floral patterns, transforming retro details into a fashionable language, showing a fashionable and elegant feminine style. The details are processed with ethnic embroidery with clear layers, crochet in some parts (neckline, cuffs, etc.), laces and pleats.
This is the end of the introduction to ETAM in this issue. If you want to get more information about ETAM, please pay attention and we will continue to answer your questions~
