Why does Amazon need in-site advertising?
Generally, it is in the initial stage of a product, bringing traffic to the product and providing the product with some data to facilitate effective analysis of the product. So now, to operate on Amazon, in addition to spending time learning how to market, you also have to spend money. Let’s take a look at some basic knowledge about Amazon’s on-site advertising today.
There are two types of in-site advertising core settings and three subdivisions:
Automatic advertising, keyword-targeted manual advertising, and product-targeted manual advertising.
The delivery logic is to enable automatic advertising first. On the basis of automatic advertising, you may enable keyword-targeted advertising for manual advertising based on your own understanding and organization of product keywords and the data reports generated by automatic advertising. However, my experience is that the effect of manual advertising product targeting is very poor and it is not particularly necessary.
Automatic ads:
Based on current search trends on Amazon, associate search terms used by shoppers with your products.
Some advantages of Amazon automatic advertising:
Save time, ads are in a "paused" state, and it is up to you to decide whether to turn them on, saving you hours or days of time creating ads.
Efficient. After it is turned on, ads may appear on the search results homepage and product details page.
Optimization will help recommend manual ads (including keywords) to you for ad optimization later.
Let’s take a look at the categories of manual ads:
Product placement: The product placement function allows buyers to find your products by searching or browsing categories, products, and brands related to your products. Below is a brief introduction to category placement and ASIN placement.
Category placement:
Invest in your own category.
Invest in the categories where your competitors are.
Target broad categories and segment them by specific brand, price, or star rating.
ASIN delivery:
Directly place ASIN in automatic advertising.
Competitors that perform better than you - maintain price advantage.
Competitive products or newer products that are ranked slightly lower than yours.
Products that are ranked first in the home page search organically.
My best-selling product.
Amazon advertising method:
When setting up an advertising plan, there are probably several reference advertising bids, including: default bid, recommended bid range, one-tenth of gross profit, etc. Regarding bidding, my suggestion is that the above prices can be used as reference, but the final bid should be determined in combination with the entire operation plan and expectations.
Based on the fact that we often use the "spiral hit-making method" as the core method of operating a product, after the product is launched, the price starts to spiral from a low price. I will also turn on automatic advertising at the same time, and the advertising bid will often be set higher than the default bid.
This is the end of this issue about Amazon advertising. If you want to get more information about Amazon advertising, please pay attention and we will continue to answer your questions~
