First of all, it is not recommended to do this. The only situation that can guarantee stable and natural orders is the following:
If you have strong brand awareness and shoppers are searching for your product directly, you’ll still likely be able to sell on Amazon. But you need to make sure that your product listing is optimized for search engines and that it ranks well organically.
Normally, we will encounter this situation:
Turning off Amazon advertising directly destroys the continuity of the data. Once you turn off the advertising, the weight accumulated by the campaign will be lost. Even if you turn on the advertising again during the peak sales season, the effect will not be as good as before, and it may even be worse than opening a new advertising group.
So if we want to take a different approach and not advertise, but still want to get orders, we can only find some reasonable and reliable methods:
1. Use the off-season to develop new products and strive for the next peak season. After the peak season, some sellers may have a surge in orders for one product. But as the peak season passes, the product's life cycle gradually ends. This product may not be popular again in the next peak season. Sellers of such products can then start working on developing new products after the peak season ends. Research and develop new products based on popular trends, technological updates, industry developments, etc., and use the off-season to slowly build up your product listings to gain a better starting point for the next peak season.
2. Use the off-season to organize sales and feedback data, and update and optimize products. After a peak season of sales, the seller's store and product listing have accumulated certain sales data and feedback.
The peak season ends and the off-season begins. Sellers should organize and summarize sales during the off-season, analyze the advantages and disadvantages of the products based on customer reviews and feedback, and update and optimize the products based on the results. After optimizing and updating the Amazon Listing, various weights may be affected. Sellers also need to build a good Listing in the off-season to lay a good foundation for the peak season.
3. Develop more new markets for products. During the peak season, you are busy with product sales, and during the off-season, you can have more free time to develop more new markets for products. If it is a different site, it will take a long time to register an account, open a store in the new market, and create a new listing, which also takes time and energy, enough for sellers to kill time during the off-season.
4. Take advantage of the off-season to operate an independent site. Use the independent site to divert traffic to avoid reducing the conversion rate of the listing. That is, first direct the traffic to the independent site, then link the purchase button to Amazon, filter out invalid traffic first, and avoid lowering the conversion rate of the listing.
Amazon 1688 forum sellers can use the same method during the off-season to attract traffic to their independent sites on social media such as Facebook, YouTube, and Twitter. On the one hand, it can maintain the optimized ranking and weight of Amazon stores and Amazon Listings, and on the other hand, it can promote the independent site marketing to establish brand image and expand popularity.
5. Use remaining inventory for promotions and flash sales. Before the peak season, most sellers choose to send products to FBA warehouses. This is an inevitable choice for Amazon. Because the logistics speed of self-delivery during the peak season cannot compete with the speed of FBA.
The peak season is over, and some sellers may still have a considerable amount of inventory. As the off-season approaches, sellers can use their remaining inventory for promotions and flash sales to clear inventory and maintain the ranking and weight of their stores and listings. For the same product, if it gets discounts and offers, the customer's psychological satisfaction will increase accordingly, and the product will be more likely to get good reviews, which is always better than spending money and taking risks to get good reviews.
The above is the content about Amazon advertising in this issue. If you want to get more information about Amazon, please pay attention and we will continue to answer you.
