How to enable automatic advertising on Amazon?
1. Log in to the Amazon backend, move the mouse to [Advertising], and click [Campaign Manager] in the drop-down list.
2. On the new page, find the yellow [Create Campaign] and click it.
3. Select the activity type. There are two types of activities here. The one on the left is to advertise the product, and the one on the right is to advertise the brand. We choose to advertise the product here. Click [Continue] on the lower left.
4. The create campaign page appears. Please fill in the [campaign name (campaignname)], [start and end time (startend)], and [daily budget (dailybudget)]. Next, there are two advertising methods for us to choose from. The first is [automatic targeting] and the second is [manual targeting]. Generally, when we first start creating an ad, we have to create both methods, and then compare the two methods to choose the better one. Here we choose the first one.
5. On the drop-down page, we need to fill in the [Ad Group Name (adgroupname)], and then search for the product to be advertised in the product search box.
6. Select the product that is in stock and click Add.
7. The products you want to add appear on the right side of the page.
8. Then pull down the page and [Bidding] will appear. Fill in the bid in the [Default Bid] below. The following [negative keywords] are filled in after the activity is created by selecting those keywords with high click-through rate and low purchase rate. After that, Amazon will not match products to those keywords.
9. Click the yellow [Launch Campaign] in the lower right corner of the page to create an automatic ad.
Amazon Auto Advertising FAQs:
1. High exposure, low click-through rate, no conversion
Imagine a scenario where customers see your product (high exposure), but few click through (low click-through rate)
1) It may be because the traffic matched by automatic advertising is not accurate and the traffic is mixed (the copywriting deviation identified by the advertising system)
You need to optimize your listing so that the system can correctly recognize your copy
2) Manual broad matching: the seed keywords manually entered have a low match with the keywords identified by the system
Same as above
3) If you are targeting exact match or phrase match, and the CTR is still low, it may be due to factors such as pictures, copywriting, price, or the competitor is too strong.
Need to optimize pictures, lower prices, check reviews
2. High exposure, high click rate, high acos
Customers see your product and click in to take a look, but don’t buy it. At this time, you should look at the competitors that appear on your details page, because automatic ads will be placed in your listing details. If they come in to take a look but don’t buy yours, they may have bought your competitors’.
Analyze your competitors in detail to see where you are weaker than them
1. Is the price not advantageous?
2. Is the product copy worse than competitors?
3. Is the number of reviews too small?
If there are no problems with these, then you have to consider the product itself. First of all, you need to have a concept that not all products will get orders after advertising. Advertising is not omnipotent.
3. Low exposure, low click-through rate, and no conversion
There are many reasons for this situation.
1. The bid is not high enough
2. Insufficient budget but too many keywords
3. If the search volume of keywords is not high enough, you can check the suggested bid. If the suggested bid has no content
Explanation: There is little search data
4. If the search volume is fine, then it’s a problem with keyword matching
In this case, you still need to optimize the listing copy to improve the matching degree.
This is the end of the knowledge about Amazon automatic advertising in this issue. If you want to get more information about Amazon automatic advertising, please pay attention and we will continue to answer you~
