If you want to do a good job of attracting traffic from Amazon, you must first do a good job of Amazon advertising. So what are the Amazon ads we need to know about, and what requirements must be met for these ads?
What are Amazon Marketplace ads?
1. Headline Advertising
Headline ads are the prime advertising space at the top of the Amazon website. In August 2017, Amazon also opened up access to the headline section to third-party sellers who had registered their brands. It can be said that headline ads are a prime advertising space with large traffic and high conversion rates.
2. Right column ads
The right column ad space was previously popular with many sellers. Although its position was not as advantageous as the headline ad space, it was also a good choice. However, at the end of October 2017, Amazon cancelled the right column ad space. The main reason was that in order to cater to everyone's browsing habits on mobile phones, this ad space could not be seen on mobile phones. The cancellation of this ad space means that for sellers who place advertisements, there is one less place to display their products. They need to spend more money to fight for the remaining positions, which will lead to an increase in advertising costs.
3. CPC advertising space
There is no need to introduce CPC advertising positions in detail. When buyers search for relevant keywords placed by sellers, the location of the seller’s products will be displayed. The display method is as follows:
4. Amazon Affiliate Advertising
In May of this year, Amazon announced that it would set up its own advertising alliance, that is, to integrate off-site website resources. Sellers on Amazon can place their own advertisements on the alliance websites, thereby achieving product promotion and traffic generation. Of course, this method has not yet been officially launched, so everyone can look forward to it together.
Amazon advertising has limited space but has a lot of traffic advantages, which is what sellers on Amazon are fighting for. Of course, there are also many advertising skills that sellers need to master. The new changes in Amazon's advertising space and the ever-changing Amazon also require sellers to continue to learn and adjust.
What are the requirements for Amazon CPC advertising?
1. When setting up an advertising promotion, you must be clear about the promotional coupon code and the type of coupon code.
2. Unlimited discount codes + unique discount codes: This means that each buyer can only use it once. If you choose an unlimited discount code, it will result in a huge loss. When you find someone outside the site to review and set up a discount code, the setting method is "one-time + single use". The discount code for the review does not need to be displayed on the front desk (send one code to each person and do not give all the discount codes to others).
3. Normal promotional discounts are allowed by Amazon. If you want to find someone to do a review, never send your discount code to the other party directly on the site. This is considered exchanging discounts for reviews. Amazon currently prohibits sending discounted or free products in exchange for product reviews. In addition, fake orders are now strictly controlled. If the other party does not leave an email address, it is best not to respond to the customer on the site. Because Amazon can monitor all emails from sellers on the site.
4. CPC advertising can only be done if there is a golden shopping cart in the background. If the seller does CPC paid advertising in the background, he will also be charged for clicking on the product in the foreground.
5. Do not frequently use the deal website link to directly enter the Amazon website to purchase products. The number of times you directly click on the link to purchase should not be too many. However, if you purchase directly too many times, it will easily be judged by Amazon as fake orders.
6. The cost of CPC advertising is displayed according to the bids of competitors, so sometimes you will find that the price you bid is different from the actual cost of paying per click.
7. Amazon sellers basically cannot avoid CPC advertising when doing operations and promotions. CPC advertising brings in large amounts of accurate traffic and has a relatively high conversion rate. Through CPC, posts with lower rankings can be exposed and products can be sold. For best-selling categories, if there are no posts ranked high, you need to occupy the advertising space through CPC, thereby suppressing competitors, especially new sellers, and not giving them the opportunity to rise.
8. CPC ads must have a review of 4 stars or above. Just like Amazon does lightning deals, 4 stars is a basic requirement. If a CPC ad with a very low review score appears in front of a customer, the customer will not click on it. Another CPC ad has no reviews. Doesn’t it feel powerless? Because no matter how good the seller says, it is still the seller's opinion, and the comments of other customers who are on the same front as the consumers are the invisible force.
This is the end of the knowledge about Amazon Marketplace Advertising in this issue. If you want to get more information about Amazon Advertising, please pay attention and we will continue to answer your questions~
