Amazon’s new product rankings represent some of the best-selling new products at the moment and are also a reflection of operational capabilities. So, as Amazon sellers, how can we make it onto the Amazon new product rankings?
What are the requirements for entering Amazon's new product list?
1. Setting keywords on the listing. I just said that the keywords on the listing are very important. When buyers search for a keyword for a certain product, it will be ranked at the top if this keyword matches the keyword of your product listing. Therefore, the higher the match between the product title and the search keywords, the better the ranking, and the lower the match, the worse the ranking. The best formula for listing: "Brand name + long-tail keyword + product name (age/gender range) + features/materials + model specifications/modifiers + size/color (sub-product)"
2. The ratio of product sales to weight value, strive to increase product sales and increase the weight of listing;
3. Product conversion rate sales weight value ratio. Work hard to improve product conversion rates, thereby increasing sales and increasing the weight of listings;
4. Rating and quantity of product reviews;
5. The prices of related and similar products. For example, the prices of competing products and the prices of follow-up products. These will affect our listing rankings;
6. Account performance assessment. This is something that every account must do. Based on the background performance appraisal, several related assessments must be completed, and excellent assessments are best.
Tips to improve the ranking of Amazon’s new product list:
1. Do a good job of Amazon keyword optimization
Keyword optimization is the most important step before you rank new products. You can try to filter, classify and collect keywords through relevant channels such as the Amazon search bar, sales of similar products and high-ranking competitors, third-party keyword tools (such as Seller Home long-tail word mining, Scientificseller, Amzdatastudio, MerchantWords keyword search tool), and apply them to product titles and descriptions. Do not reuse the same keywords and ensure that the product title matches the keywords.
2. Amazon product title reference suggestions:
Brand name + core word + product name (age/gender segment) + attribute/material + model/adjective + size/color (sub-product)
3. Increase Amazon product sales
Sales volume is the most critical step to improve the ranking of new products. Especially for products that want to enter the BSR rankings, the higher the sales volume, the higher the ranking.
This is the end of the knowledge about Amazon's new product list in this issue. If you want to get more information about Amazon's new product list, please pay attention and we will continue to answer you~
