What is an Amazon listing?
Amazon listing is a product page, one page for each product. Listing optimization is an issue that is emphasized in various Amazon trainings and big sellers.
This is the same as when we click on a product page on Taobao, but domestic e-commerce generally calls this the details page. The same is true for Amazon listings, which will introduce various contents about the product.
When it comes to listings, we usually think of optimization, because this is the most important step in operating a store:
If you don’t optimize your listing, your product ranking will be very low, and consumers will not be able to see your listing, so there will be no traffic, and without traffic there will be no orders. So in order to get more attention, more traffic and orders, it is very worthwhile for novice sellers to spend some time optimizing their listings.
What are the factors that affect Amazon listing?
1. Reviews: The number of reviews can help sellers roughly determine the listing time of competitors, and thus estimate how long it was listed earlier than their own listing. The number and frequency of reviews can be used as a reference for our own listings, and we can estimate the time required for our own listings to reach the same status as our competitors. Then develop a sales plan to place orders and add reviews, and execute it step by step.
2. Listing content. Many optimization articles tell you to use the top 100 bestsellers as a reference for writing and optimizing listings. However, many sellers have found that some bestsellers’ listings are very concise, and some titles even have only a few words. This makes sellers realize that they actually have no way to collect useful materials from these listings. Faced with this situation, especially for novice sellers, they can give priority to finding highlights from sellers whose sales are slightly better than their own (for example, listings with 10 more reviews than their own listings). You must know that new sellers now need to spend more time and effort than old sellers to achieve the ultimate in details, so that they have a chance to make their listings squeeze into the rankings. Therefore, there are often things worth learning from this type of listing copy.
3. Ranking. If newer listings have comments, they will definitely be ranked. When faced with such listings, we can track the rise and fall of competitors’ rankings, detect changes in daily sales of competitors’ listings when rankings rise and fall, and then analyze what kind of regular growth pattern the number of orders will show when the rankings of competitors’ listings reach different stages. Through such analysis, it can help us make good stocking plans in the later stage.
4. Inventory. Inventory is an indicator to test whether a product can be used as a long-term sales strategy. If you find that among listings with different sales levels, listings with sufficient inventory account for a large proportion, it can be judged that the market life cycle of this product will not be short, and you can rest assured to promote it for a long time.
5. Advertising position. Advertising is a choice made by many sellers on Amazon. Through these advertisements, we sometimes find that although some listings have not been on the shelves for a long time and the number of reviews is not large, the advertising position ranking is always very high. What is the reason? This has a lot to do with the advertising investment and order conversion rate of the listing.
This is the end of the knowledge about Amazon listings in this issue. If you want to get more information about Amazon listings, please pay attention and we will continue to answer you~
