Amazon's natural search traffic is naturally ranked by the natural search volume and conversion rate of keywords on the site. With a weight ratio that accounts for more than half of the traffic of the entire listing, effective keywords can show a higher degree of exposure. Therefore, Amazon's natural traffic is the most important and can lay a solid foundation for your store. This kind of traffic is much better than the traffic brought by advertisements and is not easy to lose. So how do we increase our natural traffic?
1. Increase organic search rankings
The traditional practice is to promote natural rankings by brushing orders. In fact, as far as natural rankings are concerned, it is now difficult to manipulate them by brushing orders. There are too many uncertainties involved, and it is also Amazon's main target.
Another problem is that the natural ranking increases too quickly, which can easily alert Amazon and competitors. The recent common warning MISUSEOFBESTSELLERRANK is aimed at cracking down on the abuse of natural rankings.
2. Improve keyword ranking
First of all, we need to identify the core keywords of our products, for example, we sell USB chargers. Our core keyword is USBcharger, so we use the SingleKeywordCampaign mode to set it up. In simple terms, this mode is one product, one Campaign, one Adgroup, and one Keyword.
Then set the bid for the keyword USBcharger higher. The specific bid depends on the ad position. Make sure the ad position is in the first 5 pages. In order to save money, there is no need to set the bid very high. There is no need to compete for the homepage ad position. The homepage ad position is too expensive, especially when the product is new and there are few or no reviews. Non-rich sellers should choose with caution. Making sure your ad is in the first 5 pages makes it easier for those who place fake orders to find your ad.
3. Listing quality helps stabilize ranking
Basic things like listing pictures and titles can be made very sophisticated if you put in some effort.
This is the end of the introduction to Amazon’s natural traffic. If you want to get more information about Amazon’s natural traffic, please pay attention and we will continue to answer your questions~
