For brand owners, enrolling in Brand Registry provides powerful tools to help you protect your trademarks, including proprietary text and image search and predictive automation. When you are still in the initial stages of setting up your seller account, you may want to read the comprehensive Amazon Seller Central Guide.
If you are collecting Amazon sales information and have started researching products, you definitely need brand registration. Without a brand, you may encounter various problems.
Some obvious benefits of branding:
1. Protect your products
If you’ve taken the time to apply for and pay the fees to register your trademark, the last thing you want is for someone to mess with your brand. But thankfully, Brand Registry can help with this. This is your best choice to protect your product.
For example, if someone copies and sells your products or steals your trademark, they will be arrested and spanked! !
2. Enhance brand content
One of the best features of Amazon’s Brand Registry is its Enhanced Brand Content (EBC), although it’s now called “A+ Content Manager” (borrowed from Vendor Central).
3. Brands attract customers
Being brand registered also means gaining access to features that will make you stand out from the crowd. A storefront and video will instantly add value to your brand and legitimize your business.
CopyrightactionWehaveaspecializedinvestigationsteamwhohandlesuchcomplaints.Hence,weaskthatyouprovideallthefollowingtoourCopyrightandTrademarkAgentwhoareinfringinguponyourtrademarkrights:-TheASIN/ISBNoftheitem'sdetailpageandtheproducttitle-Thestoreorbusinessnameoftheselleryouarereporting-Aconciseexplanationoftheviolation-Proofoftheviolation:--Amazon.comOrderIDofatestbuythatconfirmstheviolation--Copyofyourtrademarkregistrationcertificate--Proofofpurchasefortheproduct'sUPCbarcode--Photosoftheitem(s)youreceivedinthetestbuy-Youraddress,telephonenumber,ande-mailaddress-Astatementbyyou,madeunderpenaltyofperjury,thattheinformationinyournoticeisaccurate,andthatyouarethetrademarkownerorauthorizedtoactonthetrademarkowner'sbehalf.
Submit the information to Amazon according to the above process. The more detailed the information is, the easier it will be to file a complaint against the seller.
Chinese explanation: Amazon has a dedicated investigation team to handle brand complaints and other related issues. If other third-party sellers infringe your copyright and brand, you can provide the listed items (submit as much detail as possible to Amazon). Amazon will deal with the infringing sellers within a few working days, or BLOCKED sellers LISTING. If other sellers infringe multiple times and have a serious history of infringement, Amazon will stop the seller's sales rights. Note that after submitting the application, both your account and the complained account will trigger manual review. This can protect your own brand on the Amazon platform and prevent sellers from copying your products at low prices.
Attached are two templates:
Template for warning letter to hijackers
Own brand name----A
(Authorized brand name or registered brand name)
The brand name of the other party (seller)----B
(Name or brand name of the object you want to complain about)
Dear "B",
It has come to our attention that "B" is using the "A" trademark without license or prior written authorization from "A".
As you may be aware, the unauthorized selling of "A" product is an illegal action that seriously infringes Trademark Law. As the Trademark owner wed not sell you, nor authorize you to sell, any "A" branded products. Also you are against Amazon's policy.
We kindly request that you follow our instructions:
a) Remove your offers from all "A" product pages on amazon.com within 24 hours, and do not list items on Aicok's product pages in the future.
b) Send us confirmation after you have removed the previously stated products and listings.
If you don't comply with the instructions, we'll have no choice button to file an affiliate claim with the Amazon.com Seller Performance Department, which will seriously impact your Amazon performance.
Here is a link to the product in question
Attach the follow-up link of "B"
Good Luck!
Email template to Amazon:
Dear Amazon Team,
I am the owner of the "A" trademark, the Chinese name I registered on Amazon is Zhang San (the name registered on Amazon, such as Zhang San),
my "A" trademark registration number is 123456 (trademark registration number), the Chinese name I registered trademark is also Zhang San, and my "A" trademark has been filed in the Amazon, so I am the owner of the "A" trademark,
pleaseAmazoncheck,Ihavenotauthorizedanyonetouse“A”trademarksatAmazon,butIfoundthatThe“B”sellerwithoutmyapprovaltouse“A”trademark,
the ASIN: B01122222 (ASIN of the product being copied), please Amazon immediately stop the infringement.
xxx(Brand)Team
After filing a complaint, you will receive this email:
Please be informed that, if you believe a seller on Amazon is infringing upon our trademark rights, weask that you provide all of the following to our Copyright and Trademark Agent:
-The ASIN/ISBN of the item’s detail page and the product title
-The store or business name of the seller you are reporting
-A concise explanation of the violation
-Proof of the violation:
--Amazon.com Order ID of a store that confirms the violation
--Copyofyourtrademarkregistrationcertificate
--Proof of purchase for the product's UPC barcode
--Photosoftheitem(s)youreceiveinthetestbuy
-Your dress, telephone number, and e-mail address
-A statement by you, made under penalty of perjury, that the information in your notice is accurate, and that you are the trademark owner or authorized to act on the trademark owner's part.
This is the end of the introduction to Amazon brand knowledge in this issue. If you want to learn more about Amazon brand knowledge, please pay attention and we will continue to answer your questions~
